Blog section focusing on web design. Important things to consider like what to look for when choosing a web design company. Web design in Santa Barbara.

Why Your Website Is An Asset For You & Customers

your website is a business assetIt’s A Matter Of Attitude And Implementation

Your website is the single online property you can own and control. Your most potent piece of real estate when it comes to your online business presence. Your home, base-camp, hub, anchor. Your most direct online chain to supplying your customers with what they need. The one self-owned container you’ve got.

Writing Content Truly From You And For Them

shimmy our most inventive selves into our business messages on websites and blogsWrite What They Need [and] What You Truly Care About

How do we shimmy our most inventive selves into the business message container [our website & blog] that we’ve created with purpose for our customers and their needs? It’s the consistently echoing dilemma that small business owners face about writing content. How do we avoid funneling down into the swirling vortex of less-than-important?

When Design & Marketing Still Mean Something

art tools for when design in marketing still means somethingMake It Better Than Good Enough

We’re drenched in opulent marketing [and self-marketing] abundance; seeped in mechanisms, opportunity and easy-ish design methods. The convenience is outstanding, the pitfalls glaring yet often unseen, right under our noses. Even meaning loses stability when the container it’s delivered in hasn’t been carefully constructed and matched with intent.

Harnessing Brand Identity On Your Website

While Targeting Your Ideal Customer

Your website is your virtual anchor, the hub for all your online activities and the very center of your online identity. It’s the place where you have the greatest potential and generous real estate for swiftly communicating your most important asset and distinction: Who you are. Defining and harnessing your brand identity and targeting your ideal customer simultaneously, takes some finesse.

Honesty Culture: Truth in Business

Honesty culture in business fat eyes web developmentWho Are You? Who Do You Want To Be?

I’ve noticed that we take a lot for granted when we consider our views on core values, especially those we think of as wholesome. I suspect it’s because they appear, on the surface, to be so obvious, so honorable that to talk about them may seem a little dull and as a result, they become neglected and cheap.

Seeking Your Wily Idea For Writing Content

Make The Time, Write With Your Intuition, Use Your Imagination And Read Slowly When You’re Done

I’m plagued with an unrequited hankering to write in a way that would be somehow intimate and personally nutritious. It sends me on a search for an exhilarating concept; one that will stimulate my imagination and hopefully yours. My wily idea.

The Slow Web Groovy Or Fast Web Frenzy

Make haste slowly slow web picking up a pearl fat eyes web developmentMake Haste Slowly

The Slow Web Movement has captured my imagination and is ushering me towards an ever-evolving realization. We are free to combine swift efficiency with an aware, measured pace to shape a more worthwhile online experience. One that will encourage actually remembering what it was that we experienced in those moments that tend to go by. Fast.

Using Collaboration For Shared Goals

It's A Dance We Do Together

Teaming Up. What is it about joining forces that makes it so seductive? It’s the inclusion, the opportunity to learn, expand beyond our current limits, the realization that we can gain strength in numbers; all contribute to its allure. Even if we make the assumption that in some scenarios we’re competing, there is still benefit in collaboration.

Do You Know Why? Define Your Company Purpose

Raison d’être : the thing that is most important to someone or something : the reason for which a person or organization exists.

Our “why” is cajoling us to pay attention to it; wanting to reunite us with our misplaced purpose. It’s begging for our attention. We lose sight sometimes. It can happen to even the most diligent among us: within a business, for companies and organizations and it can happen in our own professional and personal life.

Collaboration: Joining Two Minds & Spirits

Exploding Ideas

Every so often, we have the privilege to unite our own creative impetus to that of another person's. When that happens, it has the potential to be an explosion of ideas and progressive thinking. Alchemy and magic are given a chance to thrive. The catalysts each provides stimulates a creation that is simply much larger than the sum of its parts.