Blog section focusing on web design. Important things to consider like what to look for when choosing a web design company. Web design in Santa Barbara.

Infuse Your Business Identity With Personal Brand Power

Personal branding paint you into your business paint brushEveryone Starts From Somewhere

It’s hard to start a business and settle into its personality - to grow its character. It’s even harder to commit to and follow through on making it genuine to who you really are and will be as a business and then to continue doing so regularly. No matter the size or stage of development.

Reveal Company Narrative & Shared Purpose

importance of your company narrativeDon't Underestimate The Power Of Your Company Narrative.

How readily can you describe your company and its place in the larger context of your community or industry? Not just the thing it does but its core values, vision of the future, fundamental qualities, aspirations, the things that live at its heart; its purpose, the how and the what for, the who for.

How to Reel In The Forces of Serendipity, Schema, Creativity

An Unexpected Triad that Plays A Powerful Role In The Online Environment.

There are powerful forces at play underlying what we notice on the surface of things. Like some gravitational pull or thrust forward to unforeseen events, connections and productive detours, their momentum can be unrelenting.

Serendipity: Optimize Your Odds For It

optimize for serendipityPlan For Randomness.

Have we forgotten to really pay attention to this mind-bending, life and work-changing thing that’s one of the ten most difficult English words to translate? Is it loitering on the sidelines taken for granted, surreptitiously nudging us to put our attention elsewhere? To other phenomenon, strategies? How do we safeguard our odds for serendipity?

A Blog Year In Review, Written In 2015

2015 blog compilation Fat Eyes Web Development Gina FiedelA Happy-Year-End Year Review Compilation

Blog articles become like old friends after some time goes by. So here you go. A blog year in review. A pack. A herd. A troop. A gang. A sleuth. A parade. A labor. A chain. A conspiracy. A crash. A streak. A cauldron. Whether it's a list of what we call animal groups or our own bundle of writings...

Strike Balance With Your Website Objectives

Through Clear Purpose And Consideration

For a website that’s been thoughtfully planned, there will be meshed and interdependent objectives woven to create a well-purposed, well-functioning whole. It can seem that some website objectives are at odds and small business owners or those charged with overseeing the development and design of a website often grapple with this.

The Art Of Conversations For Your Business

art of conversations old phone fat eyes web developmentWhat Do Your Customers Need That You Have? Hint: It's not all in your product or service. It's also in your communication. Every conversation is a negotiation of energies, needs, desires, style and ideas. A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync.

Elemental Features Of Your Business

The Small Things You’re Made Of

Can we mine and make the most of what’s in plain sight but wastefully running under our radar? Just imagine the small parts that make up the whole of your business. Those fabulous ingredients can be magnified, described more thoroughly and utilized to our customers' benefit.

Shake Up Small Changes For Your Business

small changes make a big impactSurprise Yourself By Jumping In. Adjust Some Of Your Methods.

As small business owners, we are resistance to change. It can feel like swimming through refrigerated molasses, slow and sticky. We become attached to what we do and how we do it and that can hold us back. Systems, methods, ideology. Services, procedures and protocol. Even small changes can sometimes look like a tall order.

Practical SEO Basics For Small Business Owners

Visibility & Your Business Website

What website owner doesn’t want their website to be found, seen and used? Most of us count on it. Reaching our best, most targeted potential leads and customers for our products or services is a priority we take very seriously.