With a propensity to full immersion, Gina tends to dive face first, with a full heart into everything she does. She’s hard to stop and cares very much about how things are done and how they turn out in the end. Details are a passion. She brings a spirit of fun, curiosity, collaboration and teamwork to Fat Eyes.
Specifically, Gina works closely with our clients. Her focus is on identity development and site architecture. She assists with the structure and delivery of content, critical messaging, content creation, content editing. There is always an eye to best practices and current issues centered around search (Google in particular), being found online. and how best to communicate with their unique customers, clients, donors. Advising on our clients’ online presence is part of the mix. She is hands-on with art direction and design implementation, account & project management, website production, business development & operations management.
She is the Fat Eyes content developer, social manager and content marketer.
Gina founded Fat Eyes with her husband, Doug Anderson, in 1998 with an interest in making a difference in the communication and visual marketing practices of businesses and non-profits. A breath of air away from the elitism of the art world she’d experienced in the past. It seemed like this would be a logical extension for her combined passions. A way to make a contribution that stems from all the things she’d learned.
With a degree in painting from the School of the Museum of Fine Arts Boston and Tufts University and after a couple of twists and turns balancing art with dance, she eventually gave up dance to put all her focus in the art-making basket.
It worked out well. She exhibited widely with solo shows at Stux, Zoe and David Brown Galleries in Boston, in group exhibitions at the Institute of Contemporary Art: Boston, The DeCordova Museum, Brockton Art Museum, Provincetown Art Association, Westfield and Plymouth State Colleges, State Artist Fellowship Program and in the office of Congressman Edward Markey. Her work has been reviewed in Art in America, Art New England, Boston Globe, Boston Herald, The Advocate, Boston Woman Magazine and Boston Phoenix. Her paintings are in private collections nation-wide.
Even during those art making years, Gina pursued various outlets for her managerial, entrepreneurial and people passions. She was the Director of the Akin Gallery, a top-line Boston contemporary art gallery known for a bias to exhibiting emerging artists and avoiding the conventional. It was in that role that she began to tap into the thrill of lending support and promoting the work of others.
Along the way, she also co-founded and led a grass roots artists’ housing development in the Boston suburb of Newton, MA during which time she spearheaded and led a group of artists in purchasing a surplus city school (Claflin School Studios). They converted the property into 14 artist-owned limited equity condominiums and 3 low-income family units funded by the state. The project became a national model site for artists’ housing, and Gina was interviewed on Fresh Air by Terry Gross and appeared in the New York Times.
In the early 1990’s, Gina began investigating electronic media and engaged in creative projects based in the digital environment of art and design, 3D, animation and digital video working with BF Productions, Doug Anderson and her brother, film composer, Brad Fiedel.
She became addicted to her screen and that is at least partly why she is where she is today.
Reader, writer, a perpetually naive member of a zen koan meditation Sangha, Coral Moon Zen, avid yogini, proudly hobbyist painter, Gina also spends a lot of her time in the Santa Barbara front country on the trail or on the beach with Lulu and Tilly, resident Hungarian Vizslas. Dogs who can never, ever get enough and also happen to be total goofballs. It’s not unusual to find Gina dripped in melted chocolate, cocao powder or almond dust and coconut because she’s often in the kitchen inventing concoctions for her low-glycemic sweet tooth. Or cutting ribbons and fabric to sew an elaborate table runner just for the Thanksgiving feast.
Or conversing with online friends and associates around the world who all mean the world to her.