Principle of Common Sense Law In Web Design & Web Content Creation

Find Lagom: Use Common Sense Law To Make Good Design and Quality Content Just Right on Your Website

How can you tell when you have just the right amount of something? Not too much. Not too little. Just enough. The Scandinavians have a name for it: Lagom (pronounced: law-gum). The etymology of the word, lagom, points to an old form of the word lag, a common sense type of “law”.

An ideal accomplishment would be to achieve just the right amount of everything on your website. Find lagom, a common sense amount that creates balance. Click To Tweet And by way of a thoughtful approach, reach a point of moderation. The oftentimes wrong assumption that more of a (supposedly) good thing will make it better isn’t usually right and can easily backfire.

The concept of balance carries into so many areas in daily life and work. In web design, it’s particularly necessary. One thing supports the other and in that way objects such as design elements, images or words on a website will naturally interweave to produce a consistent, clear message. It will deliver important information in an easy to digest fashion.

When design and content are out of balance, too much of one or not enough of another on a website, the site is working against its own objectives and will fail to achieve its purpose. It can be felt by users whether consciously or unconsciously and throw the whole thing out of whack. That means shorter visits, fewer conversions.

In the lives we lead these days, information is coming at us at a constant rate from all directions. It comes at us in both visual and verbal language. We have to sort out what matters to us on the fly, choose where to focus, allow for our emotional responses and absorb critical details cognitively. We must mentally acquire knowledge and understand it through thinking, reasoning, remembering. Our experience and our senses will help us sort through the information. But if it’s skewed without careful consideration for a user’s needs, efforts will be lost.

Pre-remixed photo by Mae Mu on Unsplash