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Your Website
TO GENERATE MORE BUSINESS
FOCUS ON WHAT YOUR CUSTOMERS NEED
First, There’s Your Business
Your website clearly communicates who you are, what you do and why you do it.
Your personality and character, the essence and purpose of your business (or organizational entity) surfaces through your written content and your messaging.
The language and the look of your website illustrate your identity:
Your voice and your message are reiterated and confirmed through the look and feel of your website. They match the visual image you present.
All the parts join to build a cohesive story about who you are.
Then- There’s Your Business Website As It Relates To Your Customers
Your website shows & tells your customers and clients that you can answer their questions and solve their problems.
Not just in words. It demonstrates who you are and that you have what they need.
The Result
Your website becomes your strongest marketing asset. The hub of your online presence. That’s what we focus on throughout the development and design process.
We Implement:
Smart site structure, easy to use, flat navigation and spectacular, appropriately matched design and content that all work together and will demonstrate you have what your customer needs.
We Believe in Holistic SEO Basics at Fat Eyes.
Holistic Search Engine Optimization (SEO) is a well-rounded approach. We make websites that are well-designed with excellent user experience, clear layout, and logical, well-organized navigation and good, clean code underneath it all.
And don’t pass up opportunities for in-person PR & Networking. Off-line marketing is important too!
To learn more about our Search & Visibility, Digital Marketing services.
Bottom Line?
Know Your Customers
Your visitors will stay on your website and become customers only if they can easily find what they are looking for. Knowing what they’re looking for matters.
We encourage you to define who your potential customers are. They are the people you most want to reach. Develop insights into what they most need from you.
- Find out what their questions are. Their challenges.
- What brought them to you?
- What are they curious about?
- What problems will you solve for them?
We will design and develop your website for them. With their needs top of mind.
Speak directly to your customers in a way that builds credibility and trust.
We want to guide your visitors to move along the buyer’s path toward becoming your customers. The goal is to continually encourage them to take the next step.
Make an emotional connection.
For them to feel comfortable with making that choice, you must achieve an emotional connection. Let your humanity show. Offer them exactly what they need from you in a way that speaks to their smarts and their senses.
Stay Connected With Your Loyal Customers
With a great website and the right website traffic.
When it comes to increasing your business by marketing on the Web, these two interdependent factors matter.
The objective is to attract traffic that results in a strong conversion rate. Your targeted audience. And then for those targeted visitors to stay until they get what they came looking for. Otherwise you’ve failed them. You’ve lost your only chance at a good first impression with the very people you hope to serve.
Conversely, if you create an amazing site but no one sees it you won’t have the opportunity for conversion and it won’t matter how “good” the site is.
Driving traffic to an outdated or poorly designed site with confusing navigation and lackluster content will not increase your business success or improve your reputation and credibility. In fact, it could do harm.
The key is to ensure you are paying close attention to both creating a great site and making sure it’s discoverable. This leads us to the need for a Holistic SEO Campaign.
Reach Out To Your Potential Customers
Make it easy for them contact and connect with you because you’ve provided the means. Supply adequate actions for them to take.
If the fit is right, a relationship will germinate and they will become new and enthusiastic customers. Loyal customers and good friends to your business.
“…one of the finest design companies I have worked with over many years and jobs. …Fat Eyes brings a very high level of creative and business talent to their work. We were able to execute the project on budget and schedule.”
