Why Your Website Can Be Functional, Effective And Beautiful

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Because Having A Functional, Effective and Beautiful Website Makes The Most Sense

Form follows function and having that awareness can free you up and create more possibilities for your website and online presence. The freedom and power of that knowledge will encourage you to have all the things you want: a functional, effective and beautiful website all at once. But what does that design, marketing and advertising world jargon actually mean? In simple terms, it means that how something works takes priority over how pretty it looks. It also means we should know how something needs to perform and deliver and ensure it will do those things before designing it.

A website that is visually compelling and dynamic in its message to your customers will be more effective and when it functions well your customers will be happy to visit and keep coming back. Share on X

That sounds so straightforward.

Form and function are like a one-two step, a dance that is in perfect harmony. When taken carefully into consideration, there is a seamless relationship between the two steps. It seems perfectly logical but far too often businesses believe they need to give up one for the other.

There is no reason not to wrap all the things you want into one terrific package.

There’s nothing keeping you from having a website that’s:

  • sensitive to the needs of your customers
  • is effective in terms of giving them just what they are looking for
  • has a stellar user experience
  • clear and concise content
  • intuitive navigation
  • helpful functionality
  • and is beautiful too!

You define beautiful- it’s particular to your business identity, style, culture and who you are serving.

When your website is up-to-date and meeting current web standards there is no deterrent to a compelling look and feel. While you’re at it, don’t leave out making sure your identity is communicated accurately, the website feels like it’s really you and your business is represented appropriately within your industry.

Each of these considerations must be taken into account for a successful website. A website that will serve you well for years.


Pre-Remixed Photo by Keenan Constance





  • author's avatar

    By: Gina Fiedel

    Gina Fiedel is the co-founder/owner of Fat Eyes Web Development. After a successful career as an artist and transitioning into electronic media in the early 90’s, she then founded Fat Eyes in 1998 to bring those skills to the web with her husband, Doug Anderson. Being engaged in business has created gratifying opportunities for communication and new inroads towards making a contribution that counts. You can learn more about Gina on the Fat Eyes Who Are We? page and Gina Fiedel Story.

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