Fat Eyes Web Design & Web Development Blog

Fat Eyes Web Development Is 20 Years Strong

We're celebrating our 20 year company anniversary, Fat Eyes was founded in July, 1998! Things that matter deeply are our hallmarks: Ethos, stability, relationships, respect, trust, listening, teamwork. And of course, great work.

July 24, 2018/by Gina Fiedel

Running A Small Business Is Like Swimming One Stroke At A Time

Learning to traverse daily hurdles running a small business, the challenges and work is helped by the things we do in everyday life and what we learn in other activities. Unfamiliar concepts, methods, technology require discipline, patience, trust, accepting ordinary risk.

May 22, 2018/by Gina Fiedel

The Practices of Doing Business

One of the most important things I learned is at the core of any of the practices we do. Any of those intentional things we do on a regular basis with hope that it will support us and our growth. Things that enhance our way to a well-lived life. To have any significant meaning beyond the physical practice it has to be brought into life. Moment by moment. Daily.

May 10, 2018/by Gina Fiedel

Craft Your Home Page Text With Logic And Heart

Reveal your business narrative from the start. Bring it to light on your Home page and it will serve as the messaging foundation for the entire site. Familiarizing your site visitor this way will support the unfolding of the stories you’ll tell throughout, rounding out the narrative with each piece, every detail you include.

April 27, 2018/by Gina Fiedel

Business Identity: Reveal Your Personal Relationship To The Work Your Business Does

Establish the fullness of your business identity within the environment of your website by presenting a clear sense of how you and your team, as living, breathing individuals with real commitment and purpose. Allow how you feel about the work you do to show.

May 2, 2017/by Gina Fiedel

The Secrets of Process & Creativity In Work & Content Writing

Binding Threads That Run Through Simple Work, Process, Creativity and WritingCreativity and the creative process are recognized as sterling motivators and known to be critical factors in much if not all of the work we do. Yet even though there are theories of how they are understood to function, they’re still rendered somewhat invisible and undefined in many cases.

November 18, 2016/by Gina Fiedel

Fire Up Your Collaborative Spirit In All The Work You Do

What Do We Mean To Each Other?The art of collaboration has its origins built in to being human. Vitalize your ability to join forces, team up, listen and act upon the ideas of others. Share effort. Step back and let someone else lead and then trade places. True collaboration benefits all involved and ripples outward. Identity. Collaboration.

June 23, 2016/by Gina Fiedel

Infuse Your Business Identity With Personal Brand Power

Everyone Starts From Somewhere
It’s hard to start a business and settle into its personality - to grow its character. It’s even harder to commit to and follow through on making it genuine to who you really are and will be as a business and then to continue doing so regularly. No matter the size or stage of development.

May 12, 2016/by Gina Fiedel

Reveal Company Narrative & Shared Purpose

Don't Underestimate The Power Of Your Company Narrative.

How readily can you describe your company and its place in the larger context of your community or industry? Not just the thing it does but its core values, vision of the future, fundamental qualities, aspirations, the things that live at its heart; its purpose, the how and the what for, the who for.

May 4, 2016/by Gina Fiedel

How to Reel In The Forces of Serendipity, Schema, Creativity

An Unexpected Triad that Plays A Powerful Role In The Online Environment.
There are powerful forces at play underlying what we notice on the surface of things. Like some gravitational pull or thrust forward to unforeseen events, connections and productive detours, their momentum can be unrelenting.

February 20, 2016/by Gina Fiedel

Serendipity: Optimize Your Odds For It

Plan For Randomness.
Have we forgotten to really pay attention to this mind-bending, life and work-changing thing that’s one of the ten most difficult English words to translate? Is it loitering on the sidelines taken for granted, surreptitiously nudging us to put our attention elsewhere? To other phenomenon, strategies? How do we safeguard our odds for serendipity?

January 26, 2016/by Gina Fiedel

A Blog Year In Review, Written In 2015

A Happy-Year-End Year Review Compilation
Blog articles become like old friends after some time goes by. So here you go. A blog year in review.

A pack. A herd. A troop. A gang. A sleuth. A parade. A labor. A chain. A conspiracy. A crash. A streak. A cauldron.
Whether it's a list of what we call animal groups or our own bundle of writings...

December 31, 2015/by Gina Fiedel

Strike Balance With Your Website Objectives

Through Clear Purpose And ConsiderationFor a website that’s been thoughtfully planned, there will be meshed and interdependent objectives woven to create a well-purposed, well-functioning whole. It can seem that some website objectives are at odds and small business owners or those charged with overseeing the development and design of a website often grapple with this.

December 3, 2015/by Gina Fiedel

The Art Of Conversations For Your Business

What Do Your Customers Need That You Have? Hint: It's not all in your product or service. It's also in your communication.

Every conversation is a negotiation of energies, needs, desires, style and ideas. A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync.

October 29, 2015/by Gina Fiedel

Elemental Features Of Your Business

The Small Things You’re Made OfCan we mine and make the most of what’s in plain sight but wastefully running under our radar? Just imagine the small parts that make up the whole of your business. Those fabulous ingredients can be magnified, described more thoroughly and utilized to our customers' benefit.

October 17, 2015/by Gina Fiedel

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