Let Your Business And Your Business Website Talk To Each Other
You can think of your website as a living, breathing entity. You affect it and it affects you. The relationship is organic, goes both ways and anything but static. This is the case in terms of identity, culture, plans, goals, activities, tasks.
November 13, 2018/by Gina FiedelHow Will Your Business Make Its Place Online?
Create a thoughtful, well planned, and thoroughly authentic, anchoring presence on the web. Make it the place where your ideas and communication can be pollinated and cultivated, and your marketing efforts will point back to.
November 7, 2018/by Gina FiedelBuild A Cohesive Narrative With Your Website
Don't underestimate design and the impact it ultimately has on your business. The look and feel of your website confirm your company voice, culture and your message.
November 6, 2018/by Gina FiedelWhat Is Your Website Saying To The People Who Read It?
Do you really mean what you're saying? Take the time to think carefully about your choices and how you build your story, your narrative. Each word counts.
November 1, 2018/by Gina FiedelAchieve The Perfect Balance In Your Website Design
Put your ideal customers first & communicate your identity authentically.
Make sure to accurately describe: Who you are. What you do. Why you do it.
October 26, 2018/by Gina FiedelMake sure to accurately describe: Who you are. What you do. Why you do it.
You & Your Customers Make Sense Together
I stop and marvel at the amazing clients we’ve collaborated with over the years. Over time, they have become as much a part of our narrative as we are. There simply isn’t a way to separate them out. Why would we even want to?
October 23, 2018/by Gina FiedelIt Was Our Clients Who Showed Us What Was Needed
It didn’t take long for the dawning “aha” moment to bring it all into crystal clear focus all those years ago. The platform of the web was where we could help most and do our best work.
October 18, 2018/by Gina FiedelFat Eyes Web Development Is 20 Years Strong
We're celebrating our 20 year company anniversary, Fat Eyes was founded in July, 1998! Things that matter deeply are our hallmarks: Ethos, stability, relationships, respect, trust, listening, teamwork. And of course, great work.
July 24, 2018/by Gina FiedelRunning A Small Business Is Like Swimming One Stroke At A Time
Learning to traverse daily hurdles running a small business, the challenges and work is helped by the things we do in everyday life and what we learn in other activities. Unfamiliar concepts, methods, technology require discipline, patience, trust, accepting ordinary risk.
May 22, 2018/by Gina FiedelThe Practices of Doing Business
One of the most important things I learned is at the core of any of the practices we do. Any of those intentional things we do on a regular basis with hope that it will support us and our growth. Things that enhance our way to a well-lived life. To have any significant meaning beyond the physical practice it has to be brought into life. Moment by moment. Daily.
May 10, 2018/by Gina FiedelCraft Your Home Page Text With Logic And Heart
Reveal your business narrative from the start. Bring it to light on your Home page and it will serve as the messaging foundation for the entire site. Familiarizing your site visitor this way will support the unfolding of the stories you’ll tell throughout, rounding out the narrative with each piece, every detail you include.
April 27, 2018/by Gina FiedelBusiness Identity: Reveal Your Personal Relationship To The Work Your Business Does
Establish the fullness of your business identity within the environment of your website by presenting a clear sense of how you and your team, as living, breathing individuals with real commitment and purpose. Allow how you feel about the work you do to show.
May 2, 2017/by Gina FiedelThe Secrets of Process & Creativity In Work & Content Writing
Binding Threads That Run Through Simple Work, Process, Creativity and WritingCreativity and the creative process are recognized as sterling motivators and known to be critical factors in much if not all of the work we do. Yet even though there are theories of how they are understood to function, they’re still rendered somewhat invisible and undefined in many cases.
November 18, 2016/by Gina FiedelFire Up Your Collaborative Spirit In All The Work You Do
What Do We Mean To Each Other?The art of collaboration has its origins built in to being human. Vitalize your ability to join forces, team up, listen and act upon the ideas of others. Share effort. Step back and let someone else lead and then trade places. True collaboration benefits all involved and ripples outward. Identity. Collaboration.
June 23, 2016/by Gina FiedelInfuse Your Business Identity With Personal Brand Power
Everyone Starts From Somewhere
It’s hard to start a business and settle into its personality - to grow its character. It’s even harder to commit to and follow through on making it genuine to who you really are and will be as a business and then to continue doing so regularly. No matter the size or stage of development.
May 12, 2016/by Gina FiedelIt’s hard to start a business and settle into its personality - to grow its character. It’s even harder to commit to and follow through on making it genuine to who you really are and will be as a business and then to continue doing so regularly. No matter the size or stage of development.
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Recent Posts
- Let Your Business And Your Business Website Talk To Each Other
- How Will Your Business Make Its Place Online?
- Build A Cohesive Narrative With Your Website
- What Is Your Website Saying To The People Who Read It?
- Achieve The Perfect Balance In Your Website Design
- You & Your Customers Make Sense Together
- It Was Our Clients Who Showed Us What Was Needed
