This is a website blog category for topics relating to business practices, philosophy, ethics, business approach. Things to think about in small business.

How Long Does it Take a New Website to Rank in Google Search?

when will my website appear in Google searchWhen Will My Website Appear On Google?

Bottom line, it’s our job as site owners (and that of our development & marketing teams) to make it as easy as possible for Google to find and understand our websites and where they might fit in in the context of the entire web. You can help Google crawl and index your site and to rank sooner and better than you might have otherwise.

Look Under The Hood For An Effective Content Marketing Plan

Focus In To Get It Out (There)

Content Marketing starts with building awareness about identity and the necessity of defining it for marketing. It’s the first step in creating a strategy for creating content. What’s under the hood may inform you about what you want to push up to the foreground, make visible.

How To Evaluate Your Business Year 2013 For A Winning 2014

take stock of 2013 before 2014What’s Up For 2014?

Now, with the 2013 year-end approaching rapidly and many of us beginning to think ahead to 2014, I’m claiming some time to focus on what it means to take stock and how that will propel us forward. Reviewing the year, where we started out, what the initial challenges and goals were, how we tackled them.

Create a strong sense of purpose in your business

find a sense of purposeBlend It With Your Identity And You've Got A Good Thing Going On

When thinking about having a sense of purpose we tend to take stock of what matters to us and look at what hasn’t proven to have lasting importance. We can see where we’ve come from and where we’d like to go. How do we stay on course while uncovering our sense of purpose? What’s the plan? What motivates it? How do we remain true to our purpose once we've defined it?

How Will Google’s Hummingbird Affect Your Search Ranking?

Google Hummingbird algorithmSEO Like You Mean It - And What You Do Better Be True

Google's Hummingbird, a completely new algorithm, was launched on September 26, 2013, Google’s 15th birthday. This is the biggest Google algorithm change in 12 years. Here we go, folks, if you needed it, this is proof that Semantic Search is solidly moving forward.

Google Semantic Search – SEO Techniques From David Amerland

Google: an ANSWER Engine instead of SEARCH Engine.

The evolving semantic web is about answers and so is this book -the answers to our questions about SEO and search (plus a whole lot more). In my ongoing quest to keep abreast of current search issues and SEO I recently read David Amerland's book Google Semantic Search. In the photo above, you can see my enthusiasm and how valuable I found it by the number of post-it markers I used.

Your Website & Online Identity: What Are They Saying?

I'm not talking about the words.

When you start looking in to who you are, everything is bound to change. And if you’re looking because you’re hoping to change, oftentimes, the changes won’t be what you expected. The investigation itself, changes everything. Or it can if you let it. This is a good thing but you may ask why.

5 Social Media Management Tools: Get The Help You Need

social media management toolsBeing active in social media is a vital part of every business’s marketing strategy and has changed the way that businesses interact with their own websites and blogs, SEO efforts, customers and potential customers. It's changing your business culture. However, finding time to engage and post frequently and consistently on Google+, Facebook, Twitter, Pinterest among others can be exhausting and unrealistic without a big team to share the work of it.

Humanity in Social Media – Finding Your Identity

social media identityYOUR WORLD according to YOUR PLACE in it. Find Out Who You Are.

What might amaze you about social media is the level of discovery, exploration, surprise and serendipity that's available. And there’s a relatively straightforward way to uncover the possibilities. It all starts with you.

Email Marketing Tips for 2013

email marketing bullseyeHit The Bullseye.

Email marketing is one of the oldest forms of Internet marketing and remains a dependable method of attracting traffic to your website with a goal of generating sales and conversions. It helps businesses reach customers directly in a targeted manner that’s both personal and reflective of their needs.