This is a website blog category for topics relating to business practices, philosophy, ethics, business approach. Things to think about in small business.

Using Collaboration For Shared Goals

It's A Dance We Do Together

Teaming Up. What is it about joining forces that makes it so seductive? It’s the inclusion, the opportunity to learn, expand beyond our current limits, the realization that we can gain strength in numbers; all contribute to its allure. Even if we make the assumption that in some scenarios we’re competing, there is still benefit in collaboration.
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Do You Know Why? Define Your Company Purpose

Raison d’être : the thing that is most important to someone or something : the reason for which a person or organization exists.

Our “why” is cajoling us to pay attention to it; wanting to reunite us with our misplaced purpose. It’s begging for our attention. We lose sight sometimes. It can happen to even the most diligent among us: within a business, for companies and organizations and it can happen in our own professional and personal life.
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A Case For Humility: Social Media & Business

Humility in social media and business Fat Eyes Web Development blogQuestions Never Hurt Anyone. And Saying “I Don’t Know” Doesn’t Need To Either.

If we are willing to doubt our own position, the world can open up for us. Our tolerance of uncertainty, not knowing, being able to assign greater knowledge to others, admit mistakes and have the ability to remain flexible and receptive when our minds are screaming “But I’m right” all have something in common and that’s humility.
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[video] Real Life Real Work: Core Values

talking out loud video about real life and work Fat Eyes Web Development blogCan We Bring The Two Together?

The qualities of life and work can flow naturally into the other if we allow for it. And in my opinion, that makes for a richer personal life as well as a richer work life. I’m interested in a one-and-the-same attitude rather than keeping things forever in segregated categories attitude.
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Brand Consistency: Your Business Core Values

brand consistency Fat Eyes Web Development blog What makes you WHO YOU ARE? Or even who you THINK you are or who you HOPE TO BE?

When it comes to brand consistency in social media, the opportunity to show up and take part is sometimes overwhelming. We are blasted with possibilities about where, when and how to spend our time and efforts.
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Business Names & Branding: What Is The Story?

business name story Fat Eyes Web Development blogBlended Careers & How That Helped Us Name Our Business.

As web developers, educating clients about what we do comes with the territory and questions are never at a shortage. There is one question that has come up more than any other single question in the history of Fat Eyes Web Development: Client Or Prospective Client: “Where did the name Fat Eyes come from?”
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Content Marketing: Surviving The Demands

landscape with cairn surviving the demands of content marketingFlexibility In Content Marketing and Social Media Engagement

I’m a juggler and I’ll bet you are too. We have a lot on our plates as small business owners and solopreneurs. Content marketing and related social media are among the most insistent tasks. The endless string of imperatives doesn’t seem to let up. Except, perhaps, for a brief moment or two here and there.
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How Long Does it Take a New Website to Rank in Google Search?

when will my website appear in Google searchWhen Will My Website Appear On Google?

Bottom line, it’s our job as site owners (and that of our development & marketing teams) to make it as easy as possible for Google to find and understand our websites and where they might fit in in the context of the entire web. You can help Google crawl and index your site and to rank sooner and better than you might have otherwise.
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Look Under The Hood For An Effective Content Marketing Plan

Focus In To Get It Out (There)

Content Marketing starts with building awareness about identity and the necessity of defining it for marketing. It’s the first step in creating a strategy for creating content. What’s under the hood may inform you about what you want to push up to the foreground, make visible.
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How To Evaluate Your Business Year 2013 For A Winning 2014

take stock of 2013 before 2014What’s Up For 2014?

Now, with the 2013 year-end approaching rapidly and many of us beginning to think ahead to 2014, I’m claiming some time to focus on what it means to take stock and how that will propel us forward. Reviewing the year, where we started out, what the initial challenges and goals were, how we tackled them.
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