This blog section focuses on website marketing topics. 5 steps to increase traffic to your website and how to balance your SEO with website design.

Trailblazing Your Brand Groove

trailblazing your brand groove Fat Eyes Web Development blogImagine a chance to start fresh. Imagine getting to choose where you want to go and how you want to get there.

Imagine this as a path of your own; a unique creation. We generate a path like that for ourselves and for our business through an understanding of our identity and the cultivation of our brand. We focus on examining who we are, what we do and why.

Video Content Marketing: Talking Out Loud

video of talking out loud content marketingOr....Say It To The Camera

There’s evidence of a shared phenomenon and it’s almost as if we’re all waking up at the same time with the same clock in the same time zone to the importance of learning from each other and how interconnected we are. This is a project I’ve been gearing towards for months.

(video)Talking Out Loud: Push Past Obstacles

video of talking out loud content marketingDon't Let Them Stop You

This is the introductory episode one in a new series of videos titled "Talking Out Loud". I am exploring the spoken and the written voice; a challenging shift from hiding behind the keyboard into Video Content Marketing. I've been enjoying writing all the posts on this blog and now it's time to venture forth into new realms of communication.

SEO Essentials For The Proactive Small Business Owner

SEO essentials for small business ownersTake the Scary, Eek And Ouch Out of It

Today, Search Engine Optimization is different than it used to be. It’s both easier and harder. Easier due to Content Management Systems and Semantic Search affording non-experts a chance to get hands-on experience. Harder because we have a lot to do. You can ensure that the most important foundational aspects of your SEO efforts are healthy.

Look Under The Hood For An Effective Content Marketing Plan

Focus In To Get It Out (There)

Content Marketing starts with building awareness about identity and the necessity of defining it for marketing. It’s the first step in creating a strategy for creating content. What’s under the hood may inform you about what you want to push up to the foreground, make visible.

Build Your Blog Subscriber List & Keep Your Readers Reading

blog notifications and subscriptionsSubscriptions for your blog

Service Options, Setup & Implementation. For a blogger, it’s pretty exciting to get new blog subscribers and know that people are paying attention to what you do. Each and every subscriber notice can lift your heart and give you some added motivation to keep up the good work. There’s not much more rewarding than realizing you are making a difference.

Google Semantic Search – SEO Techniques From David Amerland

Google: an ANSWER Engine instead of SEARCH Engine.

The evolving semantic web is about answers and so is this book -the answers to our questions about SEO and search (plus a whole lot more). In my ongoing quest to keep abreast of current search issues and SEO I recently read David Amerland's book Google Semantic Search. In the photo above, you can see my enthusiasm and how valuable I found it by the number of post-it markers I used.

Responsive Web Design: Is Your Website Viewable on Mobile?

Google mobile friendly responsive web designHow’s It Look? Can You See It? Can You Use It?

Responsive Web Design. Pass Google's mobile friendly test. And anyway, why would you want your hard won resources and time poured into a new website design if it won’t be viewable on mobile? You wouldn’t.

Visual Communication, The Web & Social Media

visual expression equals communicationPictures are convincing.

We’ve been waking to a changed Internet. The emphasis on text-based information for reading and exchanging ideas has expanded to visual communication and an experiential approach that relies more and more heavily on visuals and our emotional response to photographic images.

Internal Links: Improve your website’s SEO

Internal linksThe Powerful Role of Internal Links

Internal links are a critical component of on-site SEO. It's important to understand them and how to make them work for you. A solid internal linking structure helps to establish the hierarchy of information on your site and provide a way for your visitors to navigate your website increasing good user experience (avoiding user frustration) and demonstrating value to Google.