Blog section focusing on web design. Important things to consider like what to look for when choosing a web design company. Web design in Santa Barbara.

Social Media: Who Are You Becoming?

social media one relationship shaping our futureShaping Our Future One Relationship At A Time.

Some of us are the result of an improvisational recipe of the intuitive brand; fluid works in progress. Use me as an example. I didn’t arrive on this scene Ready-Made: open package, mix, pour into pan and bake. Nope. I'm still perfectly situated on 'bake'. But something is happening. It may be tenuous enough that we need to whisper. Or knock on wood. Cross fingers. No jinxing.
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SEO: Blur the line between life and the web

blur the line between web and real lifeOne Informs The Other

All this talk about the new-(ish) demands of SEO holistic-style and Semantic Search have some of you in a bundle of anxious concerns and doubt. Discomfort prowling about; you’re nervous about doing something wrong and thus damaging your chances at a strong online presence and good rankings. Yet you only stand to gain from following the current recommendations.
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There Is No Them: The SEO of Connections & Relationships

seo of relationships connections there is no themWe Are Us [connected]

Connections run deep and wide and this is especially true on the web. Who we are and the actions we take cycle back, re-connect to us in ways beyond what we can easily and humanly perceive. If we do what we do intentionally and consistently it's additive and hopefully effectual.
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How Long Does it Take a New Website to Rank in Google Search?

when will my website appear in Google searchWhen Will My Website Appear On Google?

Bottom line, it’s our job as site owners (and that of our development & marketing teams) to make it as easy as possible for Google to find and understand our websites and where they might fit in in the context of the entire web. You can help Google crawl and index your site and to rank sooner and better than you might have otherwise.
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SEO Essentials For The Proactive Small Business Owner

SEO essentials for small business ownersTake the Scary, Eek And Ouch Out of It

Today, Search Engine Optimization is different than it used to be. It’s both easier and harder. Easier due to Content Management Systems and Semantic Search affording non-experts a chance to get hands-on experience. Harder because we have a lot to do. You can ensure that the most important foundational aspects of your SEO efforts are healthy.
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How Our Social Media Relationships Begin: Identity & Trust

us social media relationships identity and trustCan I Trust You?

It’s important to be trusted. We know that key to being trusted is authenticity and that if we add a dash of transparency and a touch of vulnerability mixed with engagement, generosity and contribution in due course we will most likely gain trust. What allows us to trust others?
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Locate Authenticity At The Intersection: Social Media & Life

you. authenticity and social mediaWho Are You Anyway?

We seek answers, fulfill consumer desires, hire, propagate, converse, build real relationships with people we haven’t physically met and may never. It’s natural that authenticity would become a priority, an edict. For our person-to-person encounters, brands and marketing.
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Look Under The Hood For An Effective Content Marketing Plan

Focus In To Get It Out (There)

Content Marketing starts with building awareness about identity and the necessity of defining it for marketing. It’s the first step in creating a strategy for creating content. What’s under the hood may inform you about what you want to push up to the foreground, make visible.
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Lost Google Rankings Changed Our Strategy & Made It Better

Lost Google rankings changed strategyNever Let A Good Crisis Go To Waste.

This is a story of success even though it was a crisis that almost kicked my butt. Instead, it fed my fierce nature for survival and expanded my horizons like icing on a cake. I hope it will help you to understand the need for shifting your attitude towards SEO and that the New Holistic SEO demands some changes from you.
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How To Evaluate Your Business Year 2013 For A Winning 2014

take stock of 2013 before 2014What’s Up For 2014?

Now, with the 2013 year-end approaching rapidly and many of us beginning to think ahead to 2014, I’m claiming some time to focus on what it means to take stock and how that will propel us forward. Reviewing the year, where we started out, what the initial challenges and goals were, how we tackled them.
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