This is a website blog category for topics relating to business practices, philosophy, ethics, business approach. Things to think about in small business.
It’s easy to lose sight of context. In every project, returning again and again to its underlying purpose, our humanity and creativity keep the soul of our work alive. Insisting that the tasks we’re tackling are bracketed by meaning and the overarching intent of what we’ve set out to do is a vital practice.
The parallel between the forests we live beside with their interconnected, wildly creative, and resourceful behaviors and the content we’re collectively creating for the web is kind of stunning.
I would never suggest devaluing or sidestepping effective marketing practices. They’re proven. Embracing the importance of sharp website organization and content is compulsory. Information leads to making solid choices, decisions and we want as much in our toolbox as possible. And yet, it’s still important to continue to give close attention to certain fundamental questions that might be overlooked.
We're celebrating our 20 year company anniversary, Fat Eyes was founded in July, 1998! Things that matter deeply are our hallmarks: Ethos, stability, relationships, respect, trust, listening, teamwork. And of course, great work.
Learning to traverse daily hurdles running a small business, the challenges and work is helped by the things we do in everyday life and what we learn in other activities. Unfamiliar concepts, methods, technology require discipline, patience, trust, accepting ordinary risk.
One of the most important things I learned is at the core of any of the practices we do. Any of those intentional things we do on a regular basis with hope that it will support us and our growth. Things that enhance our way to a well-lived life. To have any significant meaning beyond the physical practice it has to be brought into life. Moment by moment. Daily.
Reveal your business narrative from the start. Bring it to light on your Home page and it will serve as the messaging foundation for the entire site. Familiarizing your site visitor this way will support the unfolding of the stories you’ll tell throughout, rounding out the narrative with each piece, every detail you include.
Establish the fullness of your business identity within the environment of your website by presenting a clear sense of how you and your team, as living, breathing individuals with real commitment and purpose. Allow how you feel about the work you do to show. 
What Do We Mean To Each Other?
Everyone Starts From SomewhereLET’S TALK ABOUT YOU.
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Fat Eyes Web Development
2680 Dorking Place
Santa Barbara California 93105
Tel: (805) 687-7537
www.fateyes.com
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