Google: an ANSWER Engine instead of SEARCH Engine.
The evolving semantic web is about answers and so is this book -the answers to our questions about SEO and search (plus a whole lot more). In my ongoing quest to keep abreast of current search issues and SEO I recently read David Amerland’s book Google Semantic Search. In the photo above, you can see my enthusiasm and how valuable I found it by the number of post-it markers I used.
I’m not talking about the words.
When you start looking in to who you are, everything is bound to change. And if you’re looking because you’re hoping to change, oftentimes, the changes won’t be what you expected. The investigation itself, changes everything. Or it can if you let it. This is a good thing but you may ask why.
YOUR WORLD according to YOUR PLACE in it. Find Out Who You Are.
What might amaze you about social media is the level of discovery, exploration, surprise and serendipity that’s available. And there’s a relatively straightforward way to uncover the possibilities. It all starts with you.
How’s It Look? Can You See It? Can You Use It?
Responsive Web Design. Pass Google’s mobile friendly test. And anyway, why would you want your hard won resources and time poured into a new website design if it won’t be viewable on mobile? You wouldn’t.
Pictures are convincing.
We’ve been waking to a changed Internet. The emphasis on text-based information for reading and exchanging ideas has expanded to visual communication and an experiential approach that relies more and more heavily on visuals and our emotional response to photographic images.
Good web design isn’t just about look and feel. It’s strategic.
Ironically, with smarter technology and the rising use of mobile and tablets, design has been shrinking, getting more streamlined, simple. Now sites are designed to be assimilated quickly by people on the move and literally moving around with their screens. The screen’s relationship to the body has completely changed. It is no longer a fixed object viewed by a seated user.
The Powerful Role of Internal Links
Internal links are a critical component of on-site SEO. It’s important to understand them and how to make them work for you.
A solid internal linking structure helps to establish the hierarchy of information on your site and provide a way for your visitors to navigate your website increasing good user experience (avoiding user frustration) and demonstrating value to Google.
Why It’s Time to Jump on the Infographic Bandwagon
Have you ever heard of a “Strawberry Fool”? It’s this delightful dessert from the 18th century; a pretty glass filled with whipped cream, strawberries and at the bottom is a “digestive biscuit” (doesn’t that just scream delicious?). But wait, what the heck does any of this have to do with infographics?
Are You Losing Customers?
Most people want to trust that someone has their back. This couldn’t be more true when it comes to keeping your customers feeling cared about. And with their money and investments of time and effort on the line, your customers deserve it.
How Do I Do This? …Writing Blog Posts…
It has been dawning on me that ‘real’ writers have a predetermined process, techniques and tools -that are tried and true. They may have learned tricks in school. These days, they may have picked up all the tips they need online. Or maybe they are just plain smarter than I am.
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