Entries by Gina Fiedel

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How To Google Plus …With A Twist

Here’s How You Can Get Started On Google+ And Keep True To Who You Are

As an avid Google Plusser, truthfully, a devoted evangelist, it’s a conspicuous omission that I haven’t offered a simple “How To” guide for the platform on our blog. Enough of our clients and subscribers are curious and asking for guidance that I need to rectify the situation. The beauty of this social media channel is it’s all about engaging, building relationships and the pleasure and art of conversation.

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(video)Talking Out Loud: Push Past Obstacles

Don’t Let Them Stop You

This is the introductory episode one in a new series of videos titled “Talking Out Loud”. I am exploring the spoken and the written voice; a challenging shift from hiding behind the keyboard into Video Content Marketing. I’ve been enjoying writing all the posts on this blog and now it’s time to venture forth into new realms of communication.

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Content Marketing: Surviving The Demands

Flexibility In Content Marketing and Social Media Engagement

I’m a juggler and I’ll bet you are too. We have a lot on our plates as small business owners and solopreneurs. Content marketing and related social media are among the most insistent tasks. The endless string of imperatives doesn’t seem to let up. Except, perhaps, for a brief moment or two here and there.

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Social Media: Who Are You Becoming?

Shaping Our Future One Relationship At A Time.

Some of us are the result of an improvisational recipe of the intuitive brand; fluid works in progress. Use me as an example. I didn’t arrive on this scene Ready-Made: open package, mix, pour into pan and bake. Nope. I’m still perfectly situated on ‘bake’. But something is happening. It may be tenuous enough that we need to whisper. Or knock on wood. Cross fingers. No jinxing.

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SEO: Blur the line between life and the web

One Informs The Other

All this talk about the new-(ish) demands of SEO holistic-style and Semantic Search have some of you in a bundle of anxious concerns and doubt. Discomfort prowling about; you’re nervous about doing something wrong and thus damaging your chances at a strong online presence and good rankings. Yet you only stand to gain from following the current recommendations.

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How Long Does it Take a New Website to Rank in Google Search?

When Will My Website Appear On Google?

Bottom line, it’s our job as site owners (and that of our development & marketing teams) to make it as easy as possible for Google to find and understand our websites and where they might fit in in the context of the entire web. You can help Google crawl and index your site and to rank sooner and better than you might have otherwise.

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SEO Essentials For The Proactive Small Business Owner

Take the Scary, Eek And Ouch Out of It

Today, Search Engine Optimization is different than it used to be. It’s both easier and harder. Easier due to Content Management Systems and Semantic Search affording non-experts a chance to get hands-on experience. Harder because we have a lot to do. You can ensure that the most important foundational aspects of your SEO efforts are healthy.