Entries by Gina Fiedel

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Marrying Story To Purpose: A Perfect Romance

Everyone’s got a narrative up their sleeve. Anything can become a story.

But they are not all created equal in their potency or effectiveness. Nor will just any story told any-which-way enhance the delivery and a solid landing of your marketing message. Which ones are worthy? How will you tell yours in a way that supports the clarity of your message rather than dissipating or distracting from it?

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Trailblazing Your Brand Groove

Imagine a chance to start fresh. Imagine getting to choose where you want to go and how you want to get there.

Imagine this as a path of your own; a unique creation. We generate a path like that for ourselves and for our business through an understanding of our identity and the cultivation of our brand. We focus on examining who we are, what we do and why.

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A Case For Humility: Social Media & Business

Questions Never Hurt Anyone. And Saying “I Don’t Know” Doesn’t Need To Either.

If we are willing to doubt our own position, the world can open up for us. Our tolerance of uncertainty, not knowing, being able to assign greater knowledge to others, admit mistakes and have the ability to remain flexible and receptive when our minds are screaming “But I’m right” all have something in common and that’s humility.

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Business Names & Branding: What Is The Story?

Blended Careers & How That Helped Us Name Our Business.

As web developers, educating clients about what we do comes with the territory and questions are never at a shortage. There is one question that has come up more than any other single question in the history of Fat Eyes Web Development: Client Or Prospective Client: “Where did the name Fat Eyes come from?”

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[video] Communication Skills And Your Brand

An Unexpected Lesson From An Unexpected Teacher.

Actions speak louder than words. It’s true; we can demonstrate our good will, our intentions, our integrity and even our motivations more effectively through our actions rather than just our [loud] words or bravado; promises. If our combined actions and words stemming from awareness are consistent.