This is a website blog category for topics relating to business practices, philosophy, ethics, business approach. Things to think about in small business.

Business Identity: Reveal Your Personal Relationship To The Work Your Business Does

let us see you, brand identityDon’t hold yourself in reserve. Establish the fullness of your business identity within the environment of your website by presenting a clear sense of how you and your team, as living, breathing individuals with real commitment and purpose are an integral part of that identity. Allow how you feel about the work you do to show. Emphasizing it in public, online will have benefits. Because how you interact and operate within your business matters to your customers in the same way that it matters to you.

Fire Up Your Collaborative Spirit In All The Work You Do

fire up your collaborative spirit in all your workWhat Do We Mean To Each Other?

The art of collaboration has its origins built in to being human. Vitalize your ability to join forces, team up, listen and act upon the ideas of others. Share effort. Step back and let someone else lead and then trade places. True collaboration benefits all involved and ripples outward. Identity. Collaboration.

Infuse Your Business Identity With Personal Brand Power

Personal branding paint you into your business paint brushEveryone Starts From Somewhere

It’s hard to start a business and settle into its personality - to grow its character. It’s even harder to commit to and follow through on making it genuine to who you really are and will be as a business and then to continue doing so regularly. No matter the size or stage of development.

Reveal Company Narrative & Shared Purpose

importance of your company narrativeDon't Underestimate The Power Of Your Company Narrative.

How readily can you describe your company and its place in the larger context of your community or industry? Not just the thing it does but its core values, vision of the future, fundamental qualities, aspirations, the things that live at its heart; its purpose, the how and the what for, the who for.

How to Reel In The Forces of Serendipity, Schema, Creativity

An Unexpected Triad that Plays A Powerful Role In The Online Environment.

There are powerful forces at play underlying what we notice on the surface of things. Like some gravitational pull or thrust forward to unforeseen events, connections and productive detours, their momentum can be unrelenting.

A Blog Year In Review, Written In 2015

2015 blog compilation Fat Eyes Web Development Gina FiedelA Happy-Year-End Year Review Compilation

Blog articles become like old friends after some time goes by. So here you go. A blog year in review. A pack. A herd. A troop. A gang. A sleuth. A parade. A labor. A chain. A conspiracy. A crash. A streak. A cauldron. Whether it's a list of what we call animal groups or our own bundle of writings...

The Art Of Conversations For Your Business

art of conversations old phone fat eyes web development What Do Your Customers Need That You Have?

Hint: It's not all in your product or service. It's also in your communication. Every conversation is a negotiation of energies, needs, desires, style and ideas. A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync.

Elemental Features Of Your Business

The Small Things You’re Made Of

Can we mine and make the most of what’s in plain sight but wastefully running under our radar? Just imagine the small parts that make up the whole of your business. Those fabulous ingredients can be magnified, described more thoroughly and utilized to our customers' benefit.

Shake Up Small Changes For Your Business

small changes make a big impactSurprise Yourself By Jumping In. Adjust Some Of Your Methods.

As small business owners, we are resistance to change. It can feel like swimming through refrigerated molasses, slow and sticky. We become attached to what we do and how we do it and that can hold us back. Systems, methods, ideology. Services, procedures and protocol. Even small changes can sometimes look like a tall order.

Ignite Your Creative Marketing Strategies

The Only Hard & Fast Rules Are The Ones You Make Up For Yourself

You know this. It isn’t a brand spanking fresh idea. But it begs refreshing every so often because of our tendency to let clarity slip away. Revisiting it will be useful if it re-ignites even a sliver of everything you already know and are forgetting to remember. At most, it could catalyze your active reawakening to an online strategy and kick you into action.