Entries by Gina Fiedel

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When Design & Marketing Still Mean Something

Make It Better Than Good Enough

We’re drenched in opulent marketing [and self-marketing] abundance; seeped in mechanisms, opportunity and easy-ish design methods. The convenience is outstanding, the pitfalls glaring yet often unseen, right under our noses. Even meaning loses stability when the container it’s delivered in hasn’t been carefully constructed and matched with intent.

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Harnessing Brand Identity On Your Website

While Targeting Your Ideal Customer

Your website is your virtual anchor, the hub for all your online activities and the very center of your online identity. It’s the place where you have the greatest potential and generous real estate for swiftly communicating your most important asset and distinction: Who you are. Defining and harnessing your brand identity and targeting your ideal customer simultaneously, takes some finesse.

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The Slow Web Groovy Or Fast Web Frenzy

Make Haste Slowly

The Slow Web Movement has captured my imagination and is ushering me towards an ever-evolving realization. We are free to combine swift efficiency with an aware, measured pace to shape a more worthwhile online experience. One that will encourage actually remembering what it was that we experienced in those moments that tend to go by. Fast.

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Using Collaboration For Shared Goals

It’s A Dance We Do Together

Teaming Up. What is it about joining forces that makes it so seductive? It’s the inclusion, the opportunity to learn, expand beyond our current limits, the realization that we can gain strength in numbers; all contribute to its allure. Even if we make the assumption that in some scenarios we’re competing, there is still benefit in collaboration.

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Do You Know Why? Define Your Company Purpose

Raison d’être : the thing that is most important to someone or something : the reason for which a person or organization exists.

Our “why” is cajoling us to pay attention to it; wanting to reunite us with our misplaced purpose. It’s begging for our attention. We lose sight sometimes.
It can happen to even the most diligent among us: within a business, for companies and organizations and it can happen in our own professional and personal life.

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Collaboration: Joining Two Minds & Spirits

Exploding Ideas

Every so often, we have the privilege to unite our own creative impetus to that of another person’s. When that happens, it has the potential to be an explosion of ideas and progressive thinking. Alchemy and magic are given a chance to thrive. The catalysts each provides stimulates a creation that is simply much larger than the sum of its parts.

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Unleash Your Creativity In Content Writing

How Do We Make Room For Personal Expression?

[We Can] Begin with improvisation and refine structure from there. Creativity isn’t reserved for the end product, it’s an approach to process. A mindset and a willingness to take risks. Each and every time I settle down to begin writing a blog post I feel the anticipation of what might occur. A sense of excitement.

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Social Behavior: Be Who You Are, Only Nicer?

Sugar and Spice, Naughty or Nice, How About Real Instead?

The words “Only Nicer” in the title, could imply that I’m either hinting that you aren’t a nice person or that even if you are generally affable, I might be advocating tempering your social behavior in ways that risk being artificial. But I’m not. Not exactly. How we can mediate our own moods, attitudes, words and actions on social media?