Let Your Business And Your Business Website Talk To Each Other

sparklers for website and business communication

This is something we try to convey. You can think of your website as a living, breathing entity.

It’s A Two-Way Street

You affect it and it affects you. All the time. The relationship is organic, goes both ways and anything but static. In terms of identity, culture, plans, goals, activities, tasks, your organization informs your website and your website informs your organization.

Considering it like this, your business doesn’t need to be divorced from your website. In the same way, your website doesn’t need to be separate from the events, actions and even the evolution of your brand. Instead, let them speak to each other. They can learn from each other. There is a natural mirrored reflection that is continually occurring.

A communication loop. A growth and expansion continuum.

“There’s a pattern, a loop of educational potential that germinates with the start of the project and will continue to blossom more as they live and work with the site.”

Gina Fiedel, “Investigation And Humanity At The Core Of Web Design And Development Projects”, SearchNewsCentral.com

Evolve your business. Evolve your website.



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  • author's avatar

    By: Gina Fiedel

    Gina Fiedel is the co-founder/owner of Fat Eyes Web Development. After a successful career as an artist and transitioning into electronic media in the early 90’s, she then founded Fat Eyes in 1998 to bring those skills to the web with her husband, Doug Anderson. Being engaged in business has created gratifying opportunities for communication and new inroads towards making a contribution that counts. You can learn more about Gina on the Fat Eyes Who Are We? page and Gina Fiedel Story.

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