How Will Your Business Make Its Place Online?

business online bee pollinating

Start with a strong website foundation. When done well, your website will become your online hub and the heart of all your online activity.

Create a thoughtful, well planned, and thoroughly authentic, anchoring presence on the web. Make it the place where your ideas and communication can be pollinated and cultivated, and your marketing efforts will point back to.

This is where you have the opportunity to design the environment and shape the experience. You have the potential to demonstrate your essence, character & strengths – what it’s like to do business with you. Make it unique to who you are and stand out among your competition.

But Don’t Leave Out Your Customers

Use your website to respond to your customers’ concerns.  Never lose connection with what your customers, clients or donors need. Listen and understand their questions, appreciate their problems and give them what they need. Resist being overly self-referential or self-centered.

Maintain a healthy and a useful balance.



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  • author's avatar

    By: Gina Fiedel

    Gina Fiedel is the co-founder/owner of Fat Eyes Web Development. After a successful career as an artist and transitioning into electronic media in the early 90’s, she then founded Fat Eyes in 1998 to bring those skills to the web with her husband, Doug Anderson. Being engaged in business has created gratifying opportunities for communication and new inroads towards making a contribution that counts. You can learn more about Gina on the Fat Eyes Who Are We? page and Gina Fiedel Story.

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