Do You Know Why? Define Your Company Purpose
Raison d’être : the thing that is most important to someone or something : the reason for which a person or organization exists.
Our “why” is cajoling us to pay attention to it; wanting to reunite us with our misplaced purpose. It’s begging for our attention. We lose sight sometimes. It can happen to even the most diligent among us: within a business, for companies and organizations and it can happen in our own professional and personal life.
Our “why” is cajoling us to pay attention to it; wanting to reunite us with our misplaced purpose. It’s begging for our attention. We lose sight sometimes. It can happen to even the most diligent among us: within a business, for companies and organizations and it can happen in our own professional and personal life.