LET’S TALK ABOUT YOU.
SUBSCRIBE TO THE FAT EYES BLOG.
Yes! I want to stay up to date.
[video] How-To Articles: How To Use Them Best
When All You Want Is To Be Told What To Do and How To Do It
Whenever I land upon what I perceive to be a Golden How-To Article, I imagine that now I've found it, everything will fall into place nice and neat just the way I want it to. I usually ended up feeling that something was missing.
June 25, 2014/by Gina FiedelWhenever I land upon what I perceive to be a Golden How-To Article, I imagine that now I've found it, everything will fall into place nice and neat just the way I want it to. I usually ended up feeling that something was missing.
How To Google Plus …With A Twist
Here's How You Can Get Started On Google+ And Keep True To Who You Are
As an avid Google Plusser, truthfully, a devoted evangelist, it’s a conspicuous omission that I haven’t offered a simple “How To” guide for the platform on our blog. Enough of our clients and subscribers are curious and asking for guidance that I need to rectify the situation. The beauty of this social media channel is it's all about engaging, building relationships and the pleasure and art of conversation.
June 16, 2014/by Gina FiedelAs an avid Google Plusser, truthfully, a devoted evangelist, it’s a conspicuous omission that I haven’t offered a simple “How To” guide for the platform on our blog. Enough of our clients and subscribers are curious and asking for guidance that I need to rectify the situation. The beauty of this social media channel is it's all about engaging, building relationships and the pleasure and art of conversation.
Video Content Marketing: Talking Out Loud
Or....Say It To The Camera
There’s evidence of a shared phenomenon and it’s almost as if we’re all waking up at the same time with the same clock in the same time zone to the importance of learning from each other and how interconnected we are. This is a project I’ve been gearing towards for months.
June 4, 2014/by Gina FiedelThere’s evidence of a shared phenomenon and it’s almost as if we’re all waking up at the same time with the same clock in the same time zone to the importance of learning from each other and how interconnected we are. This is a project I’ve been gearing towards for months.
(video)Talking Out Loud: Push Past Obstacles
Don't Let Them Stop You
This is the introductory episode one in a new series of videos titled "Talking Out Loud". I am exploring the spoken and the written voice; a challenging shift from hiding behind the keyboard into Video Content Marketing. I've been enjoying writing all the posts on this blog and now it's time to venture forth into new realms of communication.
June 4, 2014/by Gina FiedelThis is the introductory episode one in a new series of videos titled "Talking Out Loud". I am exploring the spoken and the written voice; a challenging shift from hiding behind the keyboard into Video Content Marketing. I've been enjoying writing all the posts on this blog and now it's time to venture forth into new realms of communication.
Content Marketing: Surviving The Demands
Flexibility In Content Marketing and Social Media Engagement
I’m a juggler and I’ll bet you are too. We have a lot on our plates as small business owners and solopreneurs. Content marketing and related social media are among the most insistent tasks. The endless string of imperatives doesn’t seem to let up. Except, perhaps, for a brief moment or two here and there.
May 7, 2014/by Gina FiedelI’m a juggler and I’ll bet you are too. We have a lot on our plates as small business owners and solopreneurs. Content marketing and related social media are among the most insistent tasks. The endless string of imperatives doesn’t seem to let up. Except, perhaps, for a brief moment or two here and there.
Social Media: Who Are You Becoming?
Shaping Our Future One Relationship At A Time.
Some of us are the result of an improvisational recipe of the intuitive brand; fluid works in progress. Use me as an example. I didn’t arrive on this scene Ready-Made: open package, mix, pour into pan and bake. Nope. I'm still perfectly situated on 'bake'. But something is happening. It may be tenuous enough that we need to whisper. Or knock on wood. Cross fingers. No jinxing.
April 14, 2014/by Gina FiedelSome of us are the result of an improvisational recipe of the intuitive brand; fluid works in progress. Use me as an example. I didn’t arrive on this scene Ready-Made: open package, mix, pour into pan and bake. Nope. I'm still perfectly situated on 'bake'. But something is happening. It may be tenuous enough that we need to whisper. Or knock on wood. Cross fingers. No jinxing.
SEO: Blur the line between life and the web
One Informs The Other
All this talk about the new-(ish) demands of SEO holistic-style and Semantic Search have some of you in a bundle of anxious concerns and doubt. Discomfort prowling about; you’re nervous about doing something wrong and thus damaging your chances at a strong online presence and good rankings. Yet you only stand to gain from following the current recommendations.
April 1, 2014/by Gina FiedelAll this talk about the new-(ish) demands of SEO holistic-style and Semantic Search have some of you in a bundle of anxious concerns and doubt. Discomfort prowling about; you’re nervous about doing something wrong and thus damaging your chances at a strong online presence and good rankings. Yet you only stand to gain from following the current recommendations.
There Is No Them: The SEO of Connections & Relationships
We Are Us [connected]
Connections run deep and wide and this is especially true on the web. Who we are and the actions we take cycle back, re-connect to us in ways beyond what we can easily and humanly perceive. If we do what we do intentionally and consistently it's additive and hopefully effectual.
March 19, 2014/by Gina FiedelConnections run deep and wide and this is especially true on the web. Who we are and the actions we take cycle back, re-connect to us in ways beyond what we can easily and humanly perceive. If we do what we do intentionally and consistently it's additive and hopefully effectual.
How Long Does it Take a New Website to Rank in Google Search?
When Will My Website Appear On Google?
Bottom line, it’s our job as site owners (and that of our development & marketing teams) to make it as easy as possible for Google to find and understand our websites and where they might fit in in the context of the entire web. You can help Google crawl and index your site and to rank sooner and better than you might have otherwise.
March 15, 2014/by Gina FiedelBottom line, it’s our job as site owners (and that of our development & marketing teams) to make it as easy as possible for Google to find and understand our websites and where they might fit in in the context of the entire web. You can help Google crawl and index your site and to rank sooner and better than you might have otherwise.
SEO Essentials For The Proactive Small Business Owner
Take the Scary, Eek And Ouch Out of It
Today, Search Engine Optimization is different than it used to be. It’s both easier and harder. Easier due to Content Management Systems and Semantic Search affording non-experts a chance to get hands-on experience. Harder because we have a lot to do. You can ensure that the most important foundational aspects of your SEO efforts are healthy.
March 5, 2014/by Gina FiedelToday, Search Engine Optimization is different than it used to be. It’s both easier and harder. Easier due to Content Management Systems and Semantic Search affording non-experts a chance to get hands-on experience. Harder because we have a lot to do. You can ensure that the most important foundational aspects of your SEO efforts are healthy.
How Our Social Media Relationships Begin: Identity & Trust
Can I Trust You?
It’s important to be trusted. We know that key to being trusted is authenticity and that if we add a dash of transparency and a touch of vulnerability mixed with engagement, generosity and contribution in due course we will most likely gain trust. What allows us to trust others?
February 20, 2014/by Gina FiedelIt’s important to be trusted. We know that key to being trusted is authenticity and that if we add a dash of transparency and a touch of vulnerability mixed with engagement, generosity and contribution in due course we will most likely gain trust. What allows us to trust others?
Locate Authenticity At The Intersection: Social Media & Life
Who Are You Anyway?
We seek answers, fulfill consumer desires, hire, propagate, converse, build real relationships with people we haven’t physically met and may never. It’s natural that authenticity would become a priority, an edict. For our person-to-person encounters, brands and marketing.
February 9, 2014/by Gina FiedelWe seek answers, fulfill consumer desires, hire, propagate, converse, build real relationships with people we haven’t physically met and may never. It’s natural that authenticity would become a priority, an edict. For our person-to-person encounters, brands and marketing.
Look Under The Hood For An Effective Content Marketing Plan
Focus In To Get It Out (There)
Content Marketing starts with building awareness about identity and the necessity of defining it for marketing. It’s the first step in creating a strategy for creating content. What’s under the hood may inform you about what you want to push up to the foreground, make visible.
January 26, 2014/by Gina FiedelContent Marketing starts with building awareness about identity and the necessity of defining it for marketing. It’s the first step in creating a strategy for creating content. What’s under the hood may inform you about what you want to push up to the foreground, make visible.
Lost Google Rankings Changed Our Strategy & Made It Better
Never Let A Good Crisis Go To Waste.
This is a story of success even though it was a crisis that almost kicked my butt. Instead, it fed my fierce nature for survival and expanded my horizons like icing on a cake. I hope it will help you to understand the need for shifting your attitude towards SEO and that the New Holistic SEO demands some changes from you.
January 15, 2014/by Gina FiedelThis is a story of success even though it was a crisis that almost kicked my butt. Instead, it fed my fierce nature for survival and expanded my horizons like icing on a cake. I hope it will help you to understand the need for shifting your attitude towards SEO and that the New Holistic SEO demands some changes from you.
How To Evaluate Your Business Year 2013 For A Winning 2014
What’s Up For 2014?
Now, with the 2013 year-end approaching rapidly and many of us beginning to think ahead to 2014, I’m claiming some time to focus on what it means to take stock and how that will propel us forward. Reviewing the year, where we started out, what the initial challenges and goals were, how we tackled them.
December 22, 2013/by Gina FiedelNow, with the 2013 year-end approaching rapidly and many of us beginning to think ahead to 2014, I’m claiming some time to focus on what it means to take stock and how that will propel us forward. Reviewing the year, where we started out, what the initial challenges and goals were, how we tackled them.
