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Don’t Lose Sight Of Purpose And The Effect It Has On Creativity And The Web
It’s easy to lose sight of context. In every project, returning again and again to its underlying purpose, our humanity and creativity keep the soul of our work alive. Insisting that the tasks we’re tackling are bracketed by meaning and the overarching intent of what we’ve set out to do is a vital practice.
April 28, 2022/by Gina FiedelForests and Humans on The Web in Their Pursuit to Thrive
The parallel between the forests we live beside with their interconnected, wildly creative, and resourceful behaviors and the content we’re collectively creating for the web is kind of stunning.
April 22, 2022/by Gina FiedelInvestigation & Humanity At The Core Of Web Design & Development Projects
I would never suggest devaluing or sidestepping effective marketing practices. They’re proven. Embracing the importance of sharp website organization and content is compulsory. Information leads to making solid choices, decisions and we want as much in our toolbox as possible. And yet, it’s still important to continue to give close attention to certain fundamental questions that might be overlooked.
April 13, 2022/by Gina FiedelBeing Human In Business
It may be code and technology we’re shaping in web development and design but its place in the world is with people. It’s people that will drive its success or its failure if you don’t reach your visitors and customers on a human level.
June 8, 2019/by Gina FiedelPrinciple of Common Sense Law In Web Design & Web Content Creation
How can you tell when you have just the right amount of something? The Scandinavians have a name for it: Lagom (pronounced: law-gum). The etymology of the word, lagom, points to an old form of the word lag, a common sense type of “law”.
May 9, 2019/by Gina FiedelWhy Your Website Can Be Functional, Effective And Beautiful
Form follows function and having that awareness can free you up and create more possibilities for your website and online presence. The freedom and power of that knowledge will encourage you to have all the things you want: a functional, effective and beautiful website all at once.
February 14, 2019/by Gina FiedelAmplify Your Message But Not In The Way That You Think
What would happen if it were turned around so the amplification had an internal focus first? Imagine how introspection, discovery and exploration, communication within your company might amplify your message. Amplify it to your company on the inside. To you, to your team.
January 31, 2019/by Gina FiedelCreative Listening In Your Business Will Help You Hear Something New And Unexpected
Good relationships require an open exchange of communication. Listening creatively and without bias improves relationships with customers, clients, friends, partners, family and strangers. It helps us work together better.
January 22, 2019/by Gina FiedelTrust The Humanity In Your Business
Investigate. Be on the lookout. You may have lost touch but it’s there. Dig into the heart and soul in your business. Look for it, humanity will be there and it just may be the gem that tells the best story. The story your customers will be inspired by.
January 18, 2019/by Gina FiedelA Team That Is Committed To The Fluidity of Collaboration Is Our Goal
The best teams are committed to the fluidity of collaboration. Teamwork is not a cliché and excellent communication is everything. Different styles of intelligence and perspectives will elevate the project at hand.
December 1, 2018/by Gina FiedelIf There’s No Listening There’s No Learning
Getting to know you and your business or organization well enough to represent it for you through the medium of the web and your website will depend on our ability to listen to you.
November 20, 2018/by Gina FiedelLet Your Business And Your Business Website Talk To Each Other
You can think of your website as a living, breathing entity. You affect it and it affects you. The relationship is organic, goes both ways and anything but static. This is the case in terms of identity, culture, plans, goals, activities, tasks.
November 13, 2018/by Gina FiedelHow Will Your Business Make Its Place Online?
Create a thoughtful, well planned, and thoroughly authentic, anchoring presence on the web. Make it the place where your ideas and communication can be pollinated and cultivated, and your marketing efforts will point back to.
November 7, 2018/by Gina FiedelBuild A Cohesive Narrative With Your Website
Don't underestimate design and the impact it ultimately has on your business. The look and feel of your website confirm your company voice, culture and your message.
November 6, 2018/by Gina FiedelWhat Is Your Website Saying To The People Who Read It?
Do you really mean what you're saying? Take the time to think carefully about your choices and how you build your story, your narrative. Each word counts.
November 1, 2018/by Gina Fiedel