It’s easy to lose sight of context. In every project, returning again and again to its underlying purpose, our humanity and creativity keep the soul of our work alive. Insisting that the tasks we’re tackling are bracketed by meaning and the overarching intent of what we’ve set out to do is a vital practice.
The parallel between the forests we live beside with their interconnected, wildly creative, and resourceful behaviors and the content we’re collectively creating for the web is kind of stunning.
I would never suggest devaluing or sidestepping effective marketing practices. They’re proven. Embracing the importance of sharp website organization and content is compulsory. Information leads to making solid choices, decisions and we want as much in our toolbox as possible. And yet, it’s still important to continue to give close attention to certain fundamental questions that might be overlooked.
It may be code and technology we’re shaping in web development and design but its place in the world is with people. It’s people that will drive its success or its failure if you don’t reach your visitors and customers on a human level.
How can you tell when you have just the right amount of something? The Scandinavians have a name for it: Lagom (pronounced: law-gum). The etymology of the word, lagom, points to an old form of the word lag, a common sense type of “law”.
Form follows function and having that awareness can free you up and create more possibilities for your website and online presence. The freedom and power of that knowledge will encourage you to have all the things you want: a functional, effective and beautiful website all at once.
What would happen if it were turned around so the amplification had an internal focus first? Imagine how introspection, discovery and exploration, communication within your company might amplify your message. Amplify it to your company on the inside. To you, to your team.
Good relationships require an open exchange of communication. Listening creatively and without bias improves relationships with customers, clients, friends, partners, family and strangers. It helps us work together better.
Investigate. Be on the lookout. You may have lost touch but it’s there. Dig into the heart and soul in your business. Look for it, humanity will be there and it just may be the gem that tells the best story. The story your customers will be inspired by.
The best teams are committed to the fluidity of collaboration. Teamwork is not a cliché and excellent communication is everything. Different styles of intelligence and perspectives will elevate the project at hand.
LET’S TALK ABOUT YOU.
SUBSCRIBE TO THE FAT EYES BLOG.
Yes! I want to stay up to date.
Fat Eyes Web Development
2680 Dorking Place
Santa Barbara California 93105
Tel: (805) 687-7537
www.fateyes.com
© Copyright 2024 – Fat Eyes Web Development. All rights reserved. All wrongs reversed.
