Amplify Your Message But Not In The Way That You Think

Amplify your message differently.

We know what “amplify” generally means. The common definition is to magnify, escalate or increase. Basically, turn up the sound. When people say “amplify your message” or they talk about amplification in business or the amplification of a business brand message for marketing, the discussion and strategies tend to be about visibility, influence, repetition, widening coverage. These are all essentially external mechanisms. The process can also be like bits of buckshot spraying in many directions but often, diffused and dissipated. It’s less potent than the original whole it derives from.

Especially if the original is over-focused outwardly, leap-frogging internal awareness.

You have a message and you can amplify it however you choose.

What would happen if it were turned around so the amplification had an internal focus first? Imagine how introspection, discovery and exploration, communication within your company might amplify your message. Amplify it to your company on the inside. To you, to your team. Just think how that might power up everything you do, your drive and commitment to who you are as an entity.

And then it would ultimately make it more effective when you’re ready to roll it out to the outside. To help you clarify and create your marketing message, your voice, your website. To ensure it resonates deeply within your company.

How does it come across to the rest of us?

From outside your company, when I imagine that switch away from common thinking, I sense a refreshing opportunity to better understand what a business stands for. Because as an outsider, I will be able to more easily perceive its purpose and ability to carry out that purpose.

These things you uncover and strengthen from within will become public-facing. They will be the concepts you use in marketing and sales. But they need to be considered on the inside of a company before they will be solid for the outside. That way you’ll establish an organic process towards building marketing messages and strategies that actually work. These well-developed messages will be incorporated in and applied to your website development and design. Then you can be assured that the outside view via your website will match what’s happening on the inside.

Pre-remixed photo by Erik Mclean on Unsplash