Web Design and Development

SERVICES AND PRODUCTS

Content Management Systems

WordPress Content Management System(CMS) Specialists
Custom Design WordPress websites
Other Content Management Systems
Post Launch WordPress Site Management
Maintenance packages

Website Content Development Services

Website Architecture & Navigation
Website Content Organization
Content Creation
Copywriting & Editing
Photography

Search & Visibility – Holistic, Well-Rounded SEO

Fundamental, Foundational SEO
Increased online visibility using Quality, Topic-Specific Content
User Interface (UX) and User Experience (IA)
Google’s Search Quality Guidelines, E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness
User Intent
Meaning and Relevance of content, Quality of content, Usability of webpages, Context
On-Site Search Engine Optimization
Local and Organic SEO
Link Earning Guidance
Accessibility
GDPR Compliance

Identity & Branding

Identity Discovery
Online Identity & Brand Development
Logo Design
Graphic Design
Brochures & Other Printed Materials
Web Consulting

Programming Solutions

E-commerce
Database Creation & Integration
Other Website Functionality
Backend Integration
App Development
Site Maintenance
WordPress websites
Maintenance packages

How We Work

Web Design & Web Development

Each of our projects includes in-depth website project consulting and a spirit of collaboration. Good communication is at the root of it all.

The goal is to define your online identity & shape the communication originating from you to the world in a way that genuinely expresses the purpose, personality and character of your business or organization.

It also includes a deep consideration of the customer or client you need to reach in order to ensure we are speaking to them effectively. They are the driving force behind our decisions.

Our list of specific services can be found at the top of the page. It’s helpful to keep in mind that many of the things we do overlap and are interdependent.

web development Santa Barbara and web design Santa Barbara connect the dots constellation

Project Management

Good project management begins at the very beginning.
It is our firm belief that the time spent up front, is time well-spent.

We want your web design project to go smoothly, come in on budget and produce successful results.

We also want you to like us when we’re done.

This is why we take the time up front to outline the expectations and deliverables that define your project and the resulting scope of work.

And that’s how we can we come up with responsible proposals and a good solid plan to follow as we proceed.

Digital Marketing – Analytics And Tools

Planning & Digital Marketing Strategy

Add additional digital strategy, intelligence and insight into the structure, creation and dissemination of your business or organization’s content.

And also into how your organization views and measures your site and strategy effectiveness.

Utilizing…

Audience Insights
Data from Google Analytics & Google Search Console
And then Transforming Existing Content and Structure into a Bury Persona driven Content Strategy

Looking at…

Traffic Source Analysis
Inbound Search Traffic Analysis
Key Performance Indicators (KPI) and How They Can Be Improved

How content is organized and conceptualized will be a significant contributor to the success of your website project.

Each visitor, as they come into the website, is a story waiting to be told.

How they arrived, why they arrived, what they’re looking for, what they’re looking to accomplish…

They can be visualized and turned into Buyer Personas and funnels. We then use those stories to direct the user experience, calls to action, and goal completions.

Development of a content strategy and how all of the content contributes to your audience and business goals will inform the entire project both immediately and into the future.

In other words, we’ll create…

Audience Definition – Buyer Personas
Content Strategy Documentation
Goal Definitions

Google Analytics And Google Webmaster Tools Consulting And Retainer

An integral aspect of successful digital marketing (and SEO) is having a solid grasp on your traffic, the visitor funnel, and goal conversion rates. For example, how can you tell the ROI of your social media posts if you don’t know how many donations resulted? Within Google Analytics we will be setting up and tracking Goals (inquiries, donations, email registration, phone clicks), and then providing custom dashboards so that you can easily see the effectiveness of your efforts. A minimum 6 month retainer will be used to meet twice-monthly via phone/video to review KPIs, adjust strategies and tactics, gather additional metrics for tracking.

Deliverables:

Goal setup in Analytics to track KPI
Initial dashboard creation
Account linking with Analytics and Webmaster Tools (search analytics)
Initial consultation

Retainer:

Twice monthly reviews of the data, adjustments to the Analytics dashboards as necessary
Conference call/video meeting to present findings, review strategy, present “homework”
Continued development of buyer personas and audience development strategy
Ongoing strategy development

“Fat Eyes took a sincere interest in what NS Ceramic had to offer and conveyed that message into a concise and professionally executed program, worked within the budget and launched the site on time. They were a team that lead with confidence and produced a product with streamline efficiency. I am very pleased with the final product, as are my clients…”

Nola Shepard Stucky, CEO, NS Ceramic, Inc., Santa Barbara, CARead the full review