Website Development & Design
2017 to present
Joan Freedman Ph.D. is an LA based Psychotherapist & Executive Coach who prior to being referred to us, had not ventured online with her business and had not yet had a website to market her services.
Her target audience are corporations or organizations seeking an executive coach, the executives she serves and private individuals who may have been referred for psychotherapy will have differing needs. All of the work she does integrates in a way that informs each branch of her expertise. So while we may be directing her visitors to their respectively appropriate areas of the website, if they happen to spend time reading elsewhere on the site, it will only strengthen a knowledge of who Joan is, what she does and why. Our aim was to create a site that incorporates messages that are congruent with her multi-disciplined work.
What We Did & Why
We interviewed Joan to learn about her dual practice and get to know her approach and working style. Through extensive conversation and a healthy back and forth during the design and development process we honed in on what was most important for her to communicate to her potential clients. We also assisted Joan by reviewing and editing text for appropriate web writing.
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