Haywards 1890
Furnishings for your Outdoor Life
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Website Development & Design
Site Architecture
Product organization
2021 to present
High-quality Patio Furniture.
With the largest showroom of in-stock and special order patio furniture between Los Angeles and San Francisco, Hayward’s offers a full range of beautiful outdoor furniture, umbrellas, pillows, cushions, fire pits, and accessories from leading brands.
Hayward’s standing in the community is impressive. Their products are of the best quality and they’re beautiful, along with their commitment and belief in what they do, hands-on approach, and a loyal team; these qualities provide all the ingredients for a great site.
In their words:
“Hayward’s is Santa Barbara’s oldest continuously operated family-owned business. Through five generations, Hayward’s continues to provide the same dedication and commitment to our customers as we did when the business was established in 1890..”
What We Did & Why
Hayward’s needed a major upgrade and re-designed website to bring their web presence into cohesiveness with the contemporary web. Identifying and clarifying the essence and character of the business, their company “why”, and their company culture was our first priority in this project.
We worked in collaboration with Hayward’ wonderful longtime and very talented graphic designer, Lee Ann Engle to produce a site that is consistent with their brand and advertising.
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By: Gina Fiedel
Gina Fiedel is the co-founder/owner of Fat Eyes Web Development. After a successful career as an artist and transitioning into electronic media in the early 90’s, she then founded Fat Eyes in 1998 to bring those skills to the web with her husband, Doug Anderson. Being engaged in business has created gratifying opportunities for communication and new inroads towards making a contribution that counts. You can learn more about Gina on the Fat Eyes Who Are We? page and Gina Fiedel Story.
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