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Create a strong sense of purpose in your business
Blend It With Your Identity And You've Got A Good Thing Going On
When thinking about having a sense of purpose we tend to take stock of what matters to us and look at what hasn’t proven to have lasting importance. We can see where we’ve come from and where we’d like to go. How do we stay on course while uncovering our sense of purpose? What’s the plan? What motivates it? How do we remain true to our purpose once we've defined it?
November 27, 2013/by Gina FiedelWhen thinking about having a sense of purpose we tend to take stock of what matters to us and look at what hasn’t proven to have lasting importance. We can see where we’ve come from and where we’d like to go. How do we stay on course while uncovering our sense of purpose? What’s the plan? What motivates it? How do we remain true to our purpose once we've defined it?
Tour Santa Barbara: Through Our Local Web Design
Local Santa Barbara Spotlight Series Part Two.
Some of our clients occupy the nooks and crannies here in town, servicing small niches while others have high visibility. And there are some who are operating online from their headquarters here with no public brick and mortar. But they all have something in common.
November 23, 2013/by Gina FiedelSome of our clients occupy the nooks and crannies here in town, servicing small niches while others have high visibility. And there are some who are operating online from their headquarters here with no public brick and mortar. But they all have something in common.
Tour Santa Barbara Through Our Local Websites
A New Series Spotlighting Our Local Clients
We’ve been developing and designing websites here in Santa Barbara since 1998 and in that time, because of our work with various companies and organizations, we’ve come to learn a lot about our community. Not all of our clients are local, but many of them are and we consider ourselves fortunate to collaborate with a lot of amazing local solopreneurs, companies and organizations.
November 18, 2013/by Gina FiedelWe’ve been developing and designing websites here in Santa Barbara since 1998 and in that time, because of our work with various companies and organizations, we’ve come to learn a lot about our community. Not all of our clients are local, but many of them are and we consider ourselves fortunate to collaborate with a lot of amazing local solopreneurs, companies and organizations.
How Will Google’s Hummingbird Affect Your Search Ranking?
SEO Like You Mean It - And What You Do Better Be True
Google's Hummingbird, a completely new algorithm, was launched on September 26, 2013, Google’s 15th birthday. This is the biggest Google algorithm change in 12 years. Here we go, folks, if you needed it, this is proof that Semantic Search is solidly moving forward.
October 15, 2013/by Gina FiedelGoogle's Hummingbird, a completely new algorithm, was launched on September 26, 2013, Google’s 15th birthday. This is the biggest Google algorithm change in 12 years. Here we go, folks, if you needed it, this is proof that Semantic Search is solidly moving forward.
Build Your Blog Subscriber List & Keep Your Readers Reading
Subscriptions for your blog
Service Options, Setup & Implementation. For a blogger, it’s pretty exciting to get new blog subscribers and know that people are paying attention to what you do. Each and every subscriber notice can lift your heart and give you some added motivation to keep up the good work. There’s not much more rewarding than realizing you are making a difference.
October 9, 2013/by Gina FiedelService Options, Setup & Implementation. For a blogger, it’s pretty exciting to get new blog subscribers and know that people are paying attention to what you do. Each and every subscriber notice can lift your heart and give you some added motivation to keep up the good work. There’s not much more rewarding than realizing you are making a difference.
Google Semantic Search – SEO Techniques From David Amerland
Google: an ANSWER Engine instead of SEARCH Engine.
The evolving semantic web is about answers and so is this book -the answers to our questions about SEO and search (plus a whole lot more). In my ongoing quest to keep abreast of current search issues and SEO I recently read David Amerland's book Google Semantic Search. In the photo above, you can see my enthusiasm and how valuable I found it by the number of post-it markers I used.
September 25, 2013/by Gina FiedelThe evolving semantic web is about answers and so is this book -the answers to our questions about SEO and search (plus a whole lot more). In my ongoing quest to keep abreast of current search issues and SEO I recently read David Amerland's book Google Semantic Search. In the photo above, you can see my enthusiasm and how valuable I found it by the number of post-it markers I used.
Your Website & Online Identity: What Are They Saying?
I'm not talking about the words.
When you start looking in to who you are, everything is bound to change. And if you’re looking because you’re hoping to change, oftentimes, the changes won’t be what you expected. The investigation itself, changes everything. Or it can if you let it. This is a good thing but you may ask why.
September 18, 2013/by Gina FiedelWhen you start looking in to who you are, everything is bound to change. And if you’re looking because you’re hoping to change, oftentimes, the changes won’t be what you expected. The investigation itself, changes everything. Or it can if you let it. This is a good thing but you may ask why.
Humanity in Social Media – Finding Your Identity
YOUR WORLD according to YOUR PLACE in it. Find Out Who You Are.What might amaze you about social media is the level of discovery, exploration, surprise and serendipity that's available. And there’s a relatively straightforward way to uncover the possibilities. It all starts with you.
August 9, 2013/by Gina FiedelResponsive Web Design: Is Your Website Viewable on Mobile?
How’s It Look? Can You See It? Can You Use It?
Responsive Web Design. Pass Google's mobile friendly test. And anyway, why would you want your hard won resources and time poured into a new website design if it won’t be viewable on mobile? You wouldn’t.
July 29, 2013/by Gina FiedelResponsive Web Design. Pass Google's mobile friendly test. And anyway, why would you want your hard won resources and time poured into a new website design if it won’t be viewable on mobile? You wouldn’t.
Visual Communication, The Web & Social Media
Pictures are convincing.
We’ve been waking to a changed Internet. The emphasis on text-based information for reading and exchanging ideas has expanded to visual communication and an experiential approach that relies more and more heavily on visuals and our emotional response to photographic images.
July 9, 2013/by Gina FiedelWe’ve been waking to a changed Internet. The emphasis on text-based information for reading and exchanging ideas has expanded to visual communication and an experiential approach that relies more and more heavily on visuals and our emotional response to photographic images.
Strategic Web Design – What Makes it Good?
Good web design isn’t just about look and feel. It’s strategic.
Ironically, with smarter technology and the rising use of mobile and tablets, design has been shrinking, getting more streamlined, simple. Now sites are designed to be assimilated quickly by people on the move and literally moving around with their screens. The screen's relationship to the body has completely changed. It is no longer a fixed object viewed by a seated user.
June 24, 2013/by Gina FiedelIronically, with smarter technology and the rising use of mobile and tablets, design has been shrinking, getting more streamlined, simple. Now sites are designed to be assimilated quickly by people on the move and literally moving around with their screens. The screen's relationship to the body has completely changed. It is no longer a fixed object viewed by a seated user.
Internal Links: Improve your website’s SEO
The Powerful Role of Internal Links
Internal links are a critical component of on-site SEO. It's important to understand them and how to make them work for you.
A solid internal linking structure helps to establish the hierarchy of information on your site and provide a way for your visitors to navigate your website increasing good user experience (avoiding user frustration) and demonstrating value to Google.
March 17, 2013/by Gina FiedelInternal links are a critical component of on-site SEO. It's important to understand them and how to make them work for you.
A solid internal linking structure helps to establish the hierarchy of information on your site and provide a way for your visitors to navigate your website increasing good user experience (avoiding user frustration) and demonstrating value to Google.
Eyes Wide Open – Fun With Pictures & Words: Infographics Part 1
Why It’s Time to Jump on the Infographic Bandwagon
Have you ever heard of a “Strawberry Fool”? It’s this delightful dessert from the 18th century; a pretty glass filled with whipped cream, strawberries and at the bottom is a “digestive biscuit” (doesn’t that just scream delicious?). But wait, what the heck does any of this have to do with infographics?
February 8, 2013/by Gina FiedelHave you ever heard of a “Strawberry Fool”? It’s this delightful dessert from the 18th century; a pretty glass filled with whipped cream, strawberries and at the bottom is a “digestive biscuit” (doesn’t that just scream delicious?). But wait, what the heck does any of this have to do with infographics?
Play Nice With Others: The Impact of Customer Satisfaction on Your Business
Are You Losing Customers?
Most people want to trust that someone has their back. This couldn't be more true when it comes to keeping your customers feeling cared about. And with their money and investments of time and effort on the line, your customers deserve it.
January 31, 2013/by Gina FiedelMost people want to trust that someone has their back. This couldn't be more true when it comes to keeping your customers feeling cared about. And with their money and investments of time and effort on the line, your customers deserve it.
A Great “Cheat Sheet” To Ease The Woes of Creating Compelling Content
How Do I Do This? ...Writing Blog Posts...
It has been dawning on me that ‘real’ writers have a predetermined process, techniques and tools -that are tried and true. They may have learned tricks in school. These days, they may have picked up all the tips they need online. Or maybe they are just plain smarter than I am.
January 17, 2013/by Gina FiedelIt has been dawning on me that ‘real’ writers have a predetermined process, techniques and tools -that are tried and true. They may have learned tricks in school. These days, they may have picked up all the tips they need online. Or maybe they are just plain smarter than I am.
