Google Semantic Search – SEO Techniques From David Amerland
Google: an ANSWER Engine instead of SEARCH Engine.
The evolving semantic web is about answers and so is this book -the answers to our questions about SEO and search (plus a whole lot more). In my ongoing quest to keep abreast of current search issues and SEO I recently read David Amerland's book Google Semantic Search. In the photo above, you can see my enthusiasm and how valuable I found it by the number of post-it markers I used.
September 25, 2013/by Gina FiedelThe evolving semantic web is about answers and so is this book -the answers to our questions about SEO and search (plus a whole lot more). In my ongoing quest to keep abreast of current search issues and SEO I recently read David Amerland's book Google Semantic Search. In the photo above, you can see my enthusiasm and how valuable I found it by the number of post-it markers I used.
Your Website & Online Identity: What Are They Saying?
I'm not talking about the words.
When you start looking in to who you are, everything is bound to change. And if you’re looking because you’re hoping to change, oftentimes, the changes won’t be what you expected. The investigation itself, changes everything. Or it can if you let it. This is a good thing but you may ask why.
September 18, 2013/by Gina FiedelWhen you start looking in to who you are, everything is bound to change. And if you’re looking because you’re hoping to change, oftentimes, the changes won’t be what you expected. The investigation itself, changes everything. Or it can if you let it. This is a good thing but you may ask why.
Humanity in Social Media – Finding Your Identity
YOUR WORLD according to YOUR PLACE in it. Find Out Who You Are.What might amaze you about social media is the level of discovery, exploration, surprise and serendipity that's available. And there’s a relatively straightforward way to uncover the possibilities. It all starts with you.
August 9, 2013/by Gina FiedelResponsive Web Design: Is Your Website Viewable on Mobile?
How’s It Look? Can You See It? Can You Use It?
Responsive Web Design. Pass Google's mobile friendly test. And anyway, why would you want your hard won resources and time poured into a new website design if it won’t be viewable on mobile? You wouldn’t.
July 29, 2013/by Gina FiedelResponsive Web Design. Pass Google's mobile friendly test. And anyway, why would you want your hard won resources and time poured into a new website design if it won’t be viewable on mobile? You wouldn’t.
Visual Communication, The Web & Social Media
Pictures are convincing.
We’ve been waking to a changed Internet. The emphasis on text-based information for reading and exchanging ideas has expanded to visual communication and an experiential approach that relies more and more heavily on visuals and our emotional response to photographic images.
July 9, 2013/by Gina FiedelWe’ve been waking to a changed Internet. The emphasis on text-based information for reading and exchanging ideas has expanded to visual communication and an experiential approach that relies more and more heavily on visuals and our emotional response to photographic images.
Strategic Web Design – What Makes it Good?
Good web design isn’t just about look and feel. It’s strategic.
Ironically, with smarter technology and the rising use of mobile and tablets, design has been shrinking, getting more streamlined, simple. Now sites are designed to be assimilated quickly by people on the move and literally moving around with their screens. The screen's relationship to the body has completely changed. It is no longer a fixed object viewed by a seated user.
June 24, 2013/by Gina FiedelIronically, with smarter technology and the rising use of mobile and tablets, design has been shrinking, getting more streamlined, simple. Now sites are designed to be assimilated quickly by people on the move and literally moving around with their screens. The screen's relationship to the body has completely changed. It is no longer a fixed object viewed by a seated user.
Internal Links: Improve your website’s SEO
The Powerful Role of Internal Links
Internal links are a critical component of on-site SEO. It's important to understand them and how to make them work for you.
A solid internal linking structure helps to establish the hierarchy of information on your site and provide a way for your visitors to navigate your website increasing good user experience (avoiding user frustration) and demonstrating value to Google.
March 17, 2013/by Gina FiedelInternal links are a critical component of on-site SEO. It's important to understand them and how to make them work for you.
A solid internal linking structure helps to establish the hierarchy of information on your site and provide a way for your visitors to navigate your website increasing good user experience (avoiding user frustration) and demonstrating value to Google.
Eyes Wide Open – Fun With Pictures & Words: Infographics Part 1
Why It’s Time to Jump on the Infographic Bandwagon
Have you ever heard of a “Strawberry Fool”? It’s this delightful dessert from the 18th century; a pretty glass filled with whipped cream, strawberries and at the bottom is a “digestive biscuit” (doesn’t that just scream delicious?). But wait, what the heck does any of this have to do with infographics?
February 8, 2013/by Gina FiedelHave you ever heard of a “Strawberry Fool”? It’s this delightful dessert from the 18th century; a pretty glass filled with whipped cream, strawberries and at the bottom is a “digestive biscuit” (doesn’t that just scream delicious?). But wait, what the heck does any of this have to do with infographics?
Play Nice With Others: The Impact of Customer Satisfaction on Your Business
Are You Losing Customers?
Most people want to trust that someone has their back. This couldn't be more true when it comes to keeping your customers feeling cared about. And with their money and investments of time and effort on the line, your customers deserve it.
January 31, 2013/by Gina FiedelMost people want to trust that someone has their back. This couldn't be more true when it comes to keeping your customers feeling cared about. And with their money and investments of time and effort on the line, your customers deserve it.
A Great “Cheat Sheet” To Ease The Woes of Creating Compelling Content
How Do I Do This? ...Writing Blog Posts...
It has been dawning on me that ‘real’ writers have a predetermined process, techniques and tools -that are tried and true. They may have learned tricks in school. These days, they may have picked up all the tips they need online. Or maybe they are just plain smarter than I am.
January 17, 2013/by Gina FiedelIt has been dawning on me that ‘real’ writers have a predetermined process, techniques and tools -that are tried and true. They may have learned tricks in school. These days, they may have picked up all the tips they need online. Or maybe they are just plain smarter than I am.
6 Things to Look for: Choosing a Web Design Company
What Are Your Priorities?
There are many factors that will come into play when you are looking for a web services firm to team up with to create or to redesign your website. We’ve spent some time identifying some of the six most important. We hope these points will be helpful to you no matter where you are located and that they contribute to making your decision easier.
October 25, 2012/by Gina FiedelThere are many factors that will come into play when you are looking for a web services firm to team up with to create or to redesign your website. We’ve spent some time identifying some of the six most important. We hope these points will be helpful to you no matter where you are located and that they contribute to making your decision easier.
Web Design in Our Community, Santa Barbara: Keeping It Local
This Is Our Community But It's The People Who Matter
We’ve been privileged to make a contribution to our community with our web design & development services. We've gotten to team up with highly impactful local non-profits and great businesses. And also with awesome clients all across the country and the Atlantic Ocean, but it's particularly meaningful to work with the folks in our own back yard.
October 10, 2012/by Gina FiedelWe’ve been privileged to make a contribution to our community with our web design & development services. We've gotten to team up with highly impactful local non-profits and great businesses. And also with awesome clients all across the country and the Atlantic Ocean, but it's particularly meaningful to work with the folks in our own back yard.
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