Strike Balance With Your Website Objectives
Through Clear Purpose And ConsiderationFor a website that’s been thoughtfully planned, there will be meshed and interdependent objectives woven to create a well-purposed, well-functioning whole. It can seem that some website objectives are at odds and small business owners or those charged with overseeing the development and design of a website often grapple with this.
December 3, 2015/by Gina FiedelThe Art Of Conversations For Your Business
What Do Your Customers Need That You Have? Hint: It's not all in your product or service. It's also in your communication.
Every conversation is a negotiation of energies, needs, desires, style and ideas. A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync.
October 29, 2015/by Gina FiedelEvery conversation is a negotiation of energies, needs, desires, style and ideas. A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync.
Elemental Features Of Your Business
The Small Things You’re Made OfCan we mine and make the most of what’s in plain sight but wastefully running under our radar? Just imagine the small parts that make up the whole of your business. Those fabulous ingredients can be magnified, described more thoroughly and utilized to our customers' benefit.
October 17, 2015/by Gina FiedelShake Up Small Changes For Your Business
Surprise Yourself By Jumping In. Adjust Some Of Your Methods.
As small business owners, we are resistance to change. It can feel like swimming through refrigerated molasses, slow and sticky. We become attached to what we do and how we do it and that can hold us back. Systems, methods, ideology. Services, procedures and protocol. Even small changes can sometimes look like a tall order.
August 26, 2015/by Gina FiedelAs small business owners, we are resistance to change. It can feel like swimming through refrigerated molasses, slow and sticky. We become attached to what we do and how we do it and that can hold us back. Systems, methods, ideology. Services, procedures and protocol. Even small changes can sometimes look like a tall order.
Practical SEO Basics For Small Business Owners
Visibility & Your Business Website
What website owner doesn’t want their website to be found, seen and used? Most of us count on it. Reaching our best, most targeted potential leads and customers for our products or services is a priority we take very seriously.
August 10, 2015/by Gina FiedelWhat website owner doesn’t want their website to be found, seen and used? Most of us count on it. Reaching our best, most targeted potential leads and customers for our products or services is a priority we take very seriously.
Content Writing & Your Digital Presence
Your Online Semantic Foundation is Built On & Fortified By The Content You Write
Everything you do online adds to the semantic structure of your digital presence. Luckily, your actions can be purposeful. You can organize and establish trails and tributaries of information to craft the ways in which you will be known online. In other words, you can deliberately construct your digital or online presence.
July 23, 2015/by Gina FiedelEverything you do online adds to the semantic structure of your digital presence. Luckily, your actions can be purposeful. You can organize and establish trails and tributaries of information to craft the ways in which you will be known online. In other words, you can deliberately construct your digital or online presence.
Ignite Your Creative Marketing Strategies
The Only Hard & Fast Rules Are The Ones You Make Up For Yourself
You know this. It isn’t a brand spanking fresh idea. But it begs refreshing every so often because of our tendency to let clarity slip away. Revisiting it will be useful if it re-ignites even a sliver of everything you already know and are forgetting to remember. At most, it could catalyze your active reawakening to an online strategy and kick you into action.
July 8, 2015/by Gina FiedelYou know this. It isn’t a brand spanking fresh idea. But it begs refreshing every so often because of our tendency to let clarity slip away. Revisiting it will be useful if it re-ignites even a sliver of everything you already know and are forgetting to remember. At most, it could catalyze your active reawakening to an online strategy and kick you into action.
Accepting It: Emotion in Work And Business
A Prerequisite To Our Existence
Learning how to tolerate our feelings and manage their fallout and the distractions they cause will help us run our businesses more smoothly and successfully. We may just find that our energy swells, enjoyment increases and that productivity and everything in between functions more fluidly.
June 24, 2015/by Gina FiedelLearning how to tolerate our feelings and manage their fallout and the distractions they cause will help us run our businesses more smoothly and successfully. We may just find that our energy swells, enjoyment increases and that productivity and everything in between functions more fluidly.
Why Your Website Is An Asset For You & Customers
It’s A Matter Of Attitude And Implementation
Your website is the single online property you can own and control. Your most potent piece of real estate when it comes to your online business presence. Your home, base-camp, hub, anchor. Your most direct online chain to supplying your customers with what they need. The one self-owned container you’ve got.
June 9, 2015/by Gina FiedelYour website is the single online property you can own and control. Your most potent piece of real estate when it comes to your online business presence. Your home, base-camp, hub, anchor. Your most direct online chain to supplying your customers with what they need. The one self-owned container you’ve got.
Writing Content Truly From You And For Them
Write What They Need [and] What You Truly Care AboutHow do we shimmy our most inventive selves into the business message container [our website & blog] that we’ve created with purpose for our customers and their needs? It’s the consistently echoing dilemma that small business owners face about writing content. How do we avoid funneling down into the swirling vortex of less-than-important?
May 27, 2015/by Gina FiedelWhen Design & Marketing Still Mean Something
Make It Better Than Good EnoughWe’re drenched in opulent marketing [and self-marketing] abundance; seeped in mechanisms, opportunity and easy-ish design methods. The convenience is outstanding, the pitfalls glaring yet often unseen, right under our noses. Even meaning loses stability when the container it’s delivered in hasn’t been carefully constructed and matched with intent.
May 13, 2015/by Gina FiedelHarnessing Brand Identity On Your Website
While Targeting Your Ideal CustomerYour website is your virtual anchor, the hub for all your online activities and the very center of your online identity. It’s the place where you have the greatest potential and generous real estate for swiftly communicating your most important asset and distinction: Who you are. Defining and harnessing your brand identity and targeting your ideal customer simultaneously, takes some finesse.
April 29, 2015/by Gina FiedelHonesty Culture: Truth in Business
Who Are You? Who Do You Want To Be?I’ve noticed that we take a lot for granted when we consider our views on core values, especially those we think of as wholesome. I suspect it’s because they appear, on the surface, to be so obvious, so honorable that to talk about them may seem a little dull and as a result, they become neglected and cheap.
April 15, 2015/by Gina FiedelSeeking Your Wily Idea For Writing Content
Make The Time, Write With Your Intuition, Use Your Imagination And Read Slowly When You’re Done
I’m plagued with an unrequited hankering to write in a way that would be somehow intimate and personally nutritious. It sends me on a search for an exhilarating concept; one that will stimulate my imagination and hopefully yours. My wily idea.
March 31, 2015/by Gina FiedelI’m plagued with an unrequited hankering to write in a way that would be somehow intimate and personally nutritious. It sends me on a search for an exhilarating concept; one that will stimulate my imagination and hopefully yours. My wily idea.
The Slow Web Groovy Or Fast Web Frenzy
Make Haste Slowly
The Slow Web Movement has captured my imagination and is ushering me towards an ever-evolving realization. We are free to combine swift efficiency with an aware, measured pace to shape a more worthwhile online experience. One that will encourage actually remembering what it was that we experienced in those moments that tend to go by. Fast.
March 20, 2015/by Gina FiedelThe Slow Web Movement has captured my imagination and is ushering me towards an ever-evolving realization. We are free to combine swift efficiency with an aware, measured pace to shape a more worthwhile online experience. One that will encourage actually remembering what it was that we experienced in those moments that tend to go by. Fast.
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