Writing Content Truly From You And For Them
Write What They Need [and] What You Truly Care AboutHow do we shimmy our most inventive selves into the business message container [our website & blog] that we’ve created with purpose for our customers and their needs? It’s the consistently echoing dilemma that small business owners face about writing content. How do we avoid funneling down into the swirling vortex of less-than-important?
May 27, 2015/by Gina FiedelWhen Design & Marketing Still Mean Something
Make It Better Than Good EnoughWe’re drenched in opulent marketing [and self-marketing] abundance; seeped in mechanisms, opportunity and easy-ish design methods. The convenience is outstanding, the pitfalls glaring yet often unseen, right under our noses. Even meaning loses stability when the container it’s delivered in hasn’t been carefully constructed and matched with intent.
May 13, 2015/by Gina FiedelHarnessing Brand Identity On Your Website
While Targeting Your Ideal CustomerYour website is your virtual anchor, the hub for all your online activities and the very center of your online identity. It’s the place where you have the greatest potential and generous real estate for swiftly communicating your most important asset and distinction: Who you are. Defining and harnessing your brand identity and targeting your ideal customer simultaneously, takes some finesse.
April 29, 2015/by Gina FiedelHonesty Culture: Truth in Business
Who Are You? Who Do You Want To Be?I’ve noticed that we take a lot for granted when we consider our views on core values, especially those we think of as wholesome. I suspect it’s because they appear, on the surface, to be so obvious, so honorable that to talk about them may seem a little dull and as a result, they become neglected and cheap.
April 15, 2015/by Gina FiedelSeeking Your Wily Idea For Writing Content
Make The Time, Write With Your Intuition, Use Your Imagination And Read Slowly When You’re Done
I’m plagued with an unrequited hankering to write in a way that would be somehow intimate and personally nutritious. It sends me on a search for an exhilarating concept; one that will stimulate my imagination and hopefully yours. My wily idea.
March 31, 2015/by Gina FiedelI’m plagued with an unrequited hankering to write in a way that would be somehow intimate and personally nutritious. It sends me on a search for an exhilarating concept; one that will stimulate my imagination and hopefully yours. My wily idea.
The Slow Web Groovy Or Fast Web Frenzy
Make Haste Slowly
The Slow Web Movement has captured my imagination and is ushering me towards an ever-evolving realization. We are free to combine swift efficiency with an aware, measured pace to shape a more worthwhile online experience. One that will encourage actually remembering what it was that we experienced in those moments that tend to go by. Fast.
March 20, 2015/by Gina FiedelThe Slow Web Movement has captured my imagination and is ushering me towards an ever-evolving realization. We are free to combine swift efficiency with an aware, measured pace to shape a more worthwhile online experience. One that will encourage actually remembering what it was that we experienced in those moments that tend to go by. Fast.
Using Collaboration For Shared Goals
It's A Dance We Do TogetherTeaming Up. What is it about joining forces that makes it so seductive? It’s the inclusion, the opportunity to learn, expand beyond our current limits, the realization that we can gain strength in numbers; all contribute to its allure. Even if we make the assumption that in some scenarios we’re competing, there is still benefit in collaboration.
March 5, 2015/by Gina FiedelDo You Know Why? Define Your Company Purpose
Raison d’être : the thing that is most important to someone or something : the reason for which a person or organization exists.Our “why” is cajoling us to pay attention to it; wanting to reunite us with our misplaced purpose. It’s begging for our attention. We lose sight sometimes.
It can happen to even the most diligent among us: within a business, for companies and organizations and it can happen in our own professional and personal life.
February 19, 2015/by Gina FiedelIt can happen to even the most diligent among us: within a business, for companies and organizations and it can happen in our own professional and personal life.
Collaboration: Joining Two Minds & Spirits
Exploding IdeasEvery so often, we have the privilege to unite our own creative impetus to that of another person's. When that happens, it has the potential to be an explosion of ideas and progressive thinking. Alchemy and magic are given a chance to thrive. The catalysts each provides stimulates a creation that is simply much larger than the sum of its parts.
February 6, 2015/by Gina FiedelUnleash Your Creativity In Content Writing
How Do We Make Room For Personal Expression?
[We Can] Begin with improvisation and refine structure from there. Creativity isn’t reserved for the end product, it’s an approach to process. A mindset and a willingness to take risks. Each and every time I settle down to begin writing a blog post I feel the anticipation of what might occur. A sense of excitement.
January 28, 2015/by Gina Fiedel[We Can] Begin with improvisation and refine structure from there. Creativity isn’t reserved for the end product, it’s an approach to process. A mindset and a willingness to take risks. Each and every time I settle down to begin writing a blog post I feel the anticipation of what might occur. A sense of excitement.
Social Behavior: Be Who You Are, Only Nicer?
Sugar and Spice, Naughty or Nice, How About Real Instead?The words “Only Nicer” in the title, could imply that I’m either hinting that you aren’t a nice person or that even if you are generally affable, I might be advocating tempering your social behavior in ways that risk being artificial. But I’m not. Not exactly. How we can mediate our own moods, attitudes, words and actions on social media?
December 23, 2014/by Gina FiedelUncovering Our Deepest Gratitude
The Ritual For Thanks-Giving.
Each year we gear up for our special day of giving thanks. We gather in groups; traveling to share a meal together with family, friends, holiday orphans and any of those less fortunate we can find to invite in to eat with us at our table. It’s a time that marks our gratitude for another bountiful harvest or life well-lived.
November 25, 2014/by Gina FiedelEach year we gear up for our special day of giving thanks. We gather in groups; traveling to share a meal together with family, friends, holiday orphans and any of those less fortunate we can find to invite in to eat with us at our table. It’s a time that marks our gratitude for another bountiful harvest or life well-lived.
Marrying Story To Purpose: A Perfect Romance
Everyone’s got a narrative up their sleeve. Anything can become a story.
But they are not all created equal in their potency or effectiveness. Nor will just any story told any-which-way enhance the delivery and a solid landing of your marketing message. Which ones are worthy? How will you tell yours in a way that supports the clarity of your message rather than dissipating or distracting from it?
November 19, 2014/by Gina FiedelBut they are not all created equal in their potency or effectiveness. Nor will just any story told any-which-way enhance the delivery and a solid landing of your marketing message. Which ones are worthy? How will you tell yours in a way that supports the clarity of your message rather than dissipating or distracting from it?
Trailblazing Your Brand Groove
Imagine a chance to start fresh. Imagine getting to choose where you want to go and how you want to get there. Imagine this as a path of your own; a unique creation. We generate a path like that for ourselves and for our business through an understanding of our identity and the cultivation of our brand. We focus on examining who we are, what we do and why.
October 28, 2014/by Gina FiedelA Case For Humility: Social Media & Business
Questions Never Hurt Anyone. And Saying “I Don’t Know” Doesn’t Need To Either.
If we are willing to doubt our own position, the world can open up for us. Our tolerance of uncertainty, not knowing, being able to assign greater knowledge to others, admit mistakes and have the ability to remain flexible and receptive when our minds are screaming “But I’m right” all have something in common and that’s humility.
October 15, 2014/by Gina FiedelIf we are willing to doubt our own position, the world can open up for us. Our tolerance of uncertainty, not knowing, being able to assign greater knowledge to others, admit mistakes and have the ability to remain flexible and receptive when our minds are screaming “But I’m right” all have something in common and that’s humility.
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