Entries by Gina Fiedel

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Shake Up Small Changes For Your Business

Surprise Yourself By Jumping In. Adjust Some Of Your Methods.

As small business owners, we are resistance to change. It can feel like swimming through refrigerated molasses, slow and sticky. We become attached to what we do and how we do it and that can hold us back. Systems, methods, ideology. Services, procedures and protocol. Even small changes can sometimes look like a tall order.

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Content Writing & Your Digital Presence

Your Online Semantic Foundation is Built On & Fortified By The Content You Write

Everything you do online adds to the semantic structure of your digital presence. Luckily, your actions can be purposeful. You can organize and establish trails and tributaries of information to craft the ways in which you will be known online. In other words, you can deliberately construct your digital or online presence.

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Ignite Your Creative Marketing Strategies

The Only Hard & Fast Rules Are The Ones You Make Up For Yourself

You know this. It isn’t a brand spanking fresh idea. But it begs refreshing every so often because of our tendency to let clarity slip away. Revisiting it will be useful if it re-ignites even a sliver of everything you already know and are forgetting to remember. At most, it could catalyze your active reawakening to an online strategy and kick you into action.

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Why Your Website Is An Asset For You & Customers

It’s A Matter Of Attitude And Implementation

Your website is the single online property you can own and control. Your most potent piece of real estate when it comes to your online business presence. Your home, base-camp, hub, anchor. Your most direct online chain to supplying your customers with what they need. The one self-owned container you’ve got.

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Writing Content Truly From You And For Them

Write What They Need [and] What You Truly Care About

How do we shimmy our most inventive selves into the business message container [our website & blog] that we’ve created with purpose for our customers and their needs? It’s the consistently echoing dilemma that small business owners face about writing content. How do we avoid funneling down into the swirling vortex of less-than-important?

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When Design & Marketing Still Mean Something

Make It Better Than Good Enough

We’re drenched in opulent marketing [and self-marketing] abundance; seeped in mechanisms, opportunity and easy-ish design methods. The convenience is outstanding, the pitfalls glaring yet often unseen, right under our noses. Even meaning loses stability when the container it’s delivered in hasn’t been carefully constructed and matched with intent.

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Harnessing Brand Identity On Your Website

While Targeting Your Ideal Customer

Your website is your virtual anchor, the hub for all your online activities and the very center of your online identity. It’s the place where you have the greatest potential and generous real estate for swiftly communicating your most important asset and distinction: Who you are. Defining and harnessing your brand identity and targeting your ideal customer simultaneously, takes some finesse.